Drinks Americas Reports 52.3% Quarterly Revenue Increase
November 08 2012 - 8:33AM
Drinks Americas Holdings, Ltd. ("Drinks Americas") (OTCQB:DKAM), a
leading developer and marketer of premium beverage products
including the popular KAH Tequila, announced today that its second
fiscal quarter revenue increased 52.3% over the same period last
year.
Drinks Americas attributes this growth to its expansion in the
California market, with several new stores including CostPlus. The
company also credits the uptick in sales to continued on-site
promotions driven by Drinks Americas Brand Ambassadors, a team of
salespeople dedicated to furthering brand visibility and
distribution, plus strategies such as ramped-up social media
efforts and daily specials.
"We have seen incredibly strong consumer interest in KAH Tequila
and only see this trend continuing as we escalate our sales efforts
and increase market penetration," says Steven Dallas, chief
financial officer of Drinks Americas.
"We have a current market penetration of less than 2 percent,
which leaves us lots of room to grow in the coming year," says Joe
Belli, vice president of sales for Drinks Americas. "With results
like those we have seen this last quarter, we are very optimistic
and are working closely with our vendors and suppliers to prepare
for the holiday season. We couldn't be more enthusiastic."
About Drinks Americas
Drinks Americas develops, owns, markets, and nationally
distributes premium alcoholic beverages. In June 2011, the Company
entered into a sales, distribution and licensing agreement with
Worldwide Beverage Imports and is now selling and
distributing KAH® Tequila, Agave 99® Tequila, Rio
Bravo Beer, Crazy Pig Mexican Ale, Mexicali Beer and Chili
Devil Beer. The Company also markets Willie Nelson's Old
Whiskey River Bourbon, receives a royalty for Kid Rock's American
Badass Beer and Damiana Mexican Liqueur and owns and
distributes Rheingold Beer. For further information, visit
www.facebook.com/KahTequila or www.drinksamericas.com.
Safe Harbor
Except for the historical information contained herein, the
matters set forth in this release, including the description of the
company and its product offerings, are forward-looking statements
within the meaning of the "safe harbor" provision of the Private
Securities Litigation Reform Act of 1995. These forward-looking
statements are subject to risks and uncertainties that may cause
actual results to differ materially, including the historical
volatility and low trading volume of our stock, the risk and
uncertainties inherent in the early stages of growth companies, the
company's need to raise substantial additional capital to proceed
with its business, risks associated with competitors, and other
risks detailed from time to time in the company's most recent
filings with the Securities and Exchange Commission. These
forward-looking statements speak only as of the date hereof. The
company disclaims any intent or obligation to update these
forward-looking statements.
CONTACT: Jon Cunningham
RedChip Companies, Inc.
Tel: +1-800-733-2447, Ext. 107
info@redchip.com
http://www.redchip.com
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