Drinks Americas Appoints Carolina Premium Beverage as Distributor for Rheingold Beer in North Carolina
May 09 2011 - 7:00AM
Drinks Americas Holdings, Ltd. (OTCBB:DKAM) a leading developer and
marketer of beverage products, today announced that Carolina
Premium Beverage will distribute Rheingold Beer in North Carolina.
The initial order is expected to appear in the market in June.
Carolina Premium Beverage services the Greater Charlotte area,
possesses a fleet of over 90 trucks, has a combined warehouse
storage capacity of 225,000 sq. ft. of temperature controlled
storage and has over 13,000 sq. ft. of cooler
storage. Carolina Premium Beverage has 19 trailer docks and
the capability to warehouse over 800,000 cases of product.
Rick Stell, VP of Sales and Marketing for Carolina Premium
Beverage, stated, "Carolina Premium Beverage feels very fortunate
to have the opportunity to represent Rheingold in our market.
Rheingold has a rich and authentic heritage that will play
extremely well in our area. Our consumer base has demonstrated
a strong preference for retro brands that have true American
Classic appeal and history. With multiple New York transplants
living in the area, we know Rheingold will have instant brand
awareness and evoke strong reminiscence of the "good ole'
days."
Joe Belli, National Sales Manager for Rheingold Beer, added,
"Carolina Premium Beverage is very enthusiastic about Rheingold
Beer and they believe the brand will do very well in the Charlotte
market that continues to see growth. The key selling point for
Rheingold in this market and throughout the brand's territory is
its authentic lineage as a retro brand, and, of course, it's great
taste."
Rheingold Beer is currently distributed in New York, New Jersey,
Connecticut, Pennsylvania, Ohio, Michigan, Kentucky, Florida,
Georgia and Texas.
About Drinks Americas
Drinks Americas develops, owns, markets, and nationally
distributes alcoholic premium beverages including Willie Nelson's
Old Whiskey River Bourbon, Olifant Vodka, Aguila Tequila and
Rheingold Beer.
For further information, please visit our new websites at
www.drinksamericas.com and www.rheingoldbrewingcompany.com.
Safe Harbor
Except for the historical information contained herein, the
matters set forth in this release, including the description of the
company and its product offerings, are forward-looking statements
within the meaning of the "safe harbor" provision of the Private
Securities Litigation Reform Act of 1995. These forward-looking
statements are subject to risks and uncertainties that may cause
actual results to differ materially, including the historical
volatility and low trading volume of our stock, the risk and
uncertainties inherent in the early stages of growth companies, the
company's need to raise substantial additional capital to proceed
with its business, risks associated with competitors, and other
risks detailed from time to time in the company's most recent
filings with the Securities and Exchange Commission. These
forward-looking statements speak only as of
CONTACT: Charles Davidson
Drinks Americas
203-762-7000
cdavidson@drinksamericas.com
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