Trump Premium Flavors Launch to Fast Sales Start With 3200 Cases Sold in First 30 Days
April 15 2008 - 8:02AM
Marketwired
WILTON, CT , a leading owner, developer and marketer of premium
beverages, today announced that Trump Super Premium Vodka's new
Trump Premium Flavors, Citron, Raspberry, Orange and Grape, are off
to a fast start shipping 3200 cases to distributors in the first 30
days of being available. The brand was showcased last week at the
annual Wine and Spirits Wholesalers Convention in Las Vegas.
"Following the phenomenal success of the multi-award winning
Trump(TM) Super Premium Vodka, the launch of flavored vodkas has
been highly anticipated," stated Cathy Hoffman Glosser, Executive
Vice President of Global Licensing at The Trump Organization.
"Extending the product line to include flavors further establishes
the brand in the premium vodka industry. We are confident that
Trump(TM) Premium Flavored Vodka will exceed our expectations."
In addition, the International Licensing Industry Merchandiser's
Association (LIMA) announced that Trump(TM) Super Premium Vodka,
which launched just twelve months ago, has been nominated for the
2008 International Licensing Excellence Awards. These awards
recognize the most impressive and successful licensed properties
around the world. The Awards will be presented in seven categories
at the industry's most prestigious event, the annual LIMA Gala and
Awards Ceremony, on June 11 at the Sheraton New York Hotel &
Towers.
Patrick Kenny, President and CEO Drinks Americas, commented,
"This very prestigious nomination comes at a great time. The
addition of our Trump(TM) Premium Flavors will add to top line
revenue and expand our shelf and back bar presence. Consumers are
already telling us they love the taste and quality of the new
flavors. The Trump(TM) Premium Vodka flavors are abundantly
tasteful and align with the award winning Trump(TM) Vodka quality.
To be nominated for the LIMA Excellence award is very exciting and
speaks to the consumer's view of Trump as a luxury trademark. As
the summer season begins, selling 3200 cases of Trump(TM) Premium
Flavors in the first few weeks is a tremendous start."
About Drinks Americas, Inc.
Drinks Americas was founded in 2004 by J. Patrick Kenny, a
leading expert in beverage sales and marketing. Mr. Kenny developed
his industry expertise in a variety of management positions at the
world's leading beverage companies, including Joseph E. Seagram and
Sons and The Coca-Cola Company. He has also acted as advisor to
several Fortune 500 beverage marketing companies, and has
participated in several beverage industry transactions.
Drinks Americas develops, owns, markets, and nationally
distributes alcoholic and non-alcoholic premium beverages
associated with renowned icon celebrities. Drinks Americas'
portfolio of premium alcoholic beverages includes Donald Trump's
award winning Trump(TM) Super Premium Vodka and Willie Nelson's Old
Whiskey River Bourbon. The Company's non-alcoholic brands include
the distribution of Paul Newman's Own Lightly Sparkling Fruit Juice
Drinks and Flavored Waters. Drinks Americas recently formed a joint
venture with Universal Music's Interscope, Geffen, A&M Records
to develop and market beverage products. The company has announced
that it will be launching a selection of premium Cognacs and
Sparkling Vodkas with Dr. Dre.
Other products owned and distributed by Drinks Americas include
award-winning Damiana Liqueur and Aguila Tequila from Mexico,
Cohete Rum Guarana from Panama, and Rheingold Beer. Damiana, Old
Whiskey River, Aguila Tequila and Cohete Rum are Gold and Silver
Medal award winners respectively from the International Beverage
Tasting Institute and the San Francisco International Wine and
Spirits Competition. For further information, please visit our
website at www.drinksamericas.com.
Safe Harbor
Except for the historical information contained herein, the
matters set forth in this press release, including the description
of the company and its product offerings, are forward-looking
statements within the meaning of the "safe harbor" provision of the
Private Securities Litigation Reform Act of 1995. These
forward-looking statements are subject to risks and uncertainties
that may cause actual results to differ materially, including the
historical volatility and low trading volume of our stock, the risk
and uncertainties inherent in the early stages of growth companies,
the company's need to raise substantial additional capital to
proceed with its business, risks associated with competitors, and
other risks detailed from time to time in the company's most recent
filings with the Securities and Exchange Commission. These
forward-looking statements speak only as of the date hereof. The
company disclaims any intent or obligation to update these
forward-looking statements.
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Drinks Americas Contact: Adam Schiff Dan Klores Communications,
Inc. 212-981-5216 Email Contact Investor Relations Contact: David
Elias DME Capital, LLC 516-967-0205 Email Contact
www.DrinksAmericas.com
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