Drinks Americas Engages Dan Klores Communications as Public Relations Firm
January 24 2008 - 8:34AM
Marketwired
WILTON, CT , a leading owner, developer, and marketer of premium
Iconic alcoholic and non-alcoholic beverage brands, announced today
that it has retained Dan Klores Communication (DKC) to handle its
public relations worldwide.
J. Patrick Kenny, President and CEO of Drinks Americas, stated,
"As the company grows, we need to ensure that we have partner
agencies that understand our industry and can assist us in managing
the strong media interest in our Icon brands. With our evolving
relationship with Universal Interscope and our participation in
events such as next week's Super Village sponsorship in Phoenix
during the Super Bowl with 944 Magazine or Willie Nelson's Old
Whiskey River Sponsorship of the event's Celebrity Poker
Tournament, Dan Klores Public Relations' activity is an important
part of our Icon marketing plan."
"Drinks America is an innovative company with a unique business
model and superior products," said Adam Schiff, Senior Vice
President, DKC. "In today's cluttered marketplace, it is essential
to stand out from the competition and Drinks has shown the ability
to do so by building brands with Iconic high-profile partners. We
look forward to working with this cutting edge company and its
Iconic group of products, building these already valuable assets
together."
About Drinks Americas
Drinks Americas develops, owns, markets, and nationally
distributes alcoholic and non-alcoholic premium beverages
associated with renowned icon celebrities. Drinks Americas'
portfolio of premium alcoholic beverages includes Trump Super
Premium Vodka and Willie Nelson's Old Whiskey River Bourbon. The
Company's non-alcoholic brands include the distribution of Paul
Newman's Own Lightly Sparkling Fruit Juice Drinks and Flavored
Waters.
Other products owned and distributed by Drinks Americas include
award-winning Damiana Liqueur and Aguila Tequila from Mexico,
Cohete Rum Guarana from Panama, and Rheingold Beer. Damiana, Old
Whiskey River, Aguila Tequila and Cohete Rum are Gold and Silver
Medal award-winners respectively from the International Beverage
Tasting Institute and the San Francisco International Wine and
Spirits Competition. For further information, please visit our
website at www.drinksamericas.com.
Drinks Americas was founded in 2004 by J. Patrick Kenny, a
leading expert in beverage sales and marketing. Mr. Kenny developed
his industry expertise in a variety of management positions at the
world's leading beverage companies, including Joseph E. Seagram and
Sons and The Coca-Cola Company. He has also acted as advisor to
several Fortune 500 beverage marketing companies, and has
participated in several beverage industry transactions.
About DKC
Founded in 1991, DKC provides public relations and integrated
marketing services to a diverse roster of clients, which includes:
Delta Air Lines, United Technologies Corporation, General Motors,
Sirius Satellite Radio, New Balance athletic shoes, Hard Rock
Hotels, Resorts and Casinos, Sprint, Wenner Media/Us Weekly,
Esquire Magazine, HBO, the Mailman School of Public Health at
Columbia University, the Children's Health Fund and the National
Basketball Association.
Contacts: Investor Relations: David Elias DME Capital, LLC
516-967-0205 Email Contact Public Relations: Sami Ghazi Dan Klores
Communications 386 Park Avenue South, 10th floor New York, NY 10016
Tel 212-981-5134 Email Contact Drinks Americas Charles Davidson
Drinks Americas Holdings, Ltd. 372 Danbury Road Wilton, CT 06897
(203) 762-7000 Email Contact
Drinks Americas (CE) (USOTC:DKAM)
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