DAVI LUXURY BRAND GROUP Appoints J. Bernard Rice as Chief Financial Officer
February 16 2011 - 9:15AM
Business Wire
DAVI LUXURY BRAND GROUP INC. (OTC Bulletin Board: MDAV)
announced today the appointment of Mr. Bernard Rice to the position
of Chief Financial Officer.
J. Bernard (Bernie) Rice – Mr. Rice began his career with
IBM in sales as a medical specialist in Atlanta in 1977. In 1983,
Mr. Rice entered IBM’s finance fraternity and was an active pioneer
of IBM’s business approach to software as a strategic imperative.
His work in business case structure and portfolio analysis led him
to a role as IBM’s finance director for application software in
1985. Reporting directly to the General Manager, Mr. Rice was
responsible for the financial management of over 6,000 IBM software
developers, responsible for over $500 million in annual company
revenues. Mr. Rice joined IBM’s corporate financial team in 1987
and led the company’s restructuring effort.
Mr. Rice was promoted to Executive Assistant to IBM Chief
Financial officer in 1989. In this role he led several
cross–industry executive groups who initiated IBM’s first
Enterprise agreements with top customers. Mr. Rice was named
Director of Finance, Planning and Administration for IBM’s Southern
Area in 1990. There he had responsibility for the staff functions
comprising over $3 billion in IBM revenues. Mr. Rice was
instrumental in positioning IBM’s southeast region as the leader in
billable services.
In 1993, Mr. Rice became Chief Financial Officer and General
Partner for IBM Venture Capital Group. In this role Mr. Rice was
highly involved with IBM’s ventures with Apple Computer,
Blockbuster Entertainment Joint Ventures, and investments in the
Media Industry and video on demand pilots with Bell Atlantic and
Cox Cable. Mr. Rice also was responsible for managing IBM’s first
steps in the consumer software arena. Mr. Rice became VP of
Business Development for IBM’s Consumer Division in 1998. Mr. Rice
also served as CEO of Edmark, Inc., IBM’s subsidiary which
developed innovative educational software for kids. In late 2000,
he orchestrated the successful spin–off of IBM's education content
assets into Riverdeep, Inc., after which he became the Executive VP
responsible for all sales and business development. Mr. Rice was a
vital part of Riverdeep's explosive growth, helping it to become
the fastest growing educational software company in the United
States. Today Riverdeep has educational products in 45,000 schools
in over 20 countries.
“We are very pleased to have Bernie join us as our Chief
Financial Officer,” stated Mr. Parrish Medley, President and
CEO of DAVI LUXURY BRAND GROUP. “His strong financial background
and extensive investment experience will strengthen our
capabilities in the execution of our growth strategy, financial
management and corporate communications. We are confident that the
new appointment will help create a stronger organization and
facilitate our future growth.”
About DAVI LUXURY BRAND GROUP INC.
Davi Luxury Brand Group, Inc. develops and markets luxury skin
care products founded by Carlo Mondavi, grandson of American
Icon Robert Mondavi, using the antioxidants found in wine
and grapes. Planting techniques at select vineyards that we plan to
utilize produce deeper vines with a lower yield of grapes per vine.
After processing, these grapes yield higher concentrations of
minerals, vitamins, and nutrients than grapes from other vineyards.
The minerals, vitamins and nutrients are found in a by-product of
the wine making process called the pomace. Additionally, the
uniquely long maceration process to which these grapes are
subjected, yield polyphenols in relatively high quantity.
Polyphenols are the free radical scavengers that, among other
things, help to protect collagen and elastin fibers and prevent the
destruction of hyaluronic acid in the skin. Management believes
that the use of this pomace will allow for the creation of skin
crèmes that can help fight the natural aging process of the
skin.
WWW.DAVILUXURYBRANDGROUP.COM OTC Bulletin Board: MDAV
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