BEVERLY HILLS, Calif.,
Jan. 25, 2011 /PRNewswire/ -- Davi
Luxury Brand Group, Inc. (OTC Bulletin Board: MDAV, formerly OTC
Bulletin Board: DAFX), formerly Dafoe Corp., today announced it has
officially changed its name to Davi Luxury Brand Group, Inc. The
name change more accurately reflects the Company's new business as
a manufacturer and distributor of "DAVI" branded luxury skin care
products.
In conjunction with the official name change, the Company also
began trading under its new ticker symbol: MDAV.
"Our core business and skin care products are closely tied to
the 'Davi' name," said Parrish Medley, President and Chief
Executive Officer of Davi Luxury Brand Group, Inc. "Officially
changing our name and acquiring a new trading symbol were the first
of many steps we're taking to secure Davi as a leading brand of
luxury skin care products."
The change in the Company's name and ticker symbol was effected
in connection with a previously announced purchase agreement by
this company (formerly Dafoe Corp.) of the "Davi" and "Davi Skin"
trademarks, trade names, logos and website addresses.
About Davi Luxury Brand Group, Inc.
Davi Luxury Brand Group, Inc. develops and markets luxury skin
care products founded by Carlo
Mondavi, grandson of American Icon Robert Mondavi, using the
antioxidants found in wine and grapes. Planting techniques at
select vineyards that we plan to utilize exclusively, produce
deeper vines with a lower yield of grapes per vine. After
processing, these grapes yield higher concentrations of minerals,
vitamins, and nutrients than grapes from other vineyards. The
minerals, vitamins and nutrients are found in a by-product of the
wine making process called the pomace. Additionally, the uniquely
long maceration process to which these grapes are subjected, yield
polyphenols in relatively high quantity. Polyphenols are the free
radical scavengers that, among other things, help to protect
collagen and elastin fibers and prevent the destruction of
hyaluronic acid in the skin. Management believes that the use of
this pomace will allow for the creation of skin crèmes that can
help fight the natural aging process of the skin.
For more information, visit: http://www.daviskin.com.
Safe Harbor Cautionary Statement
Certain statements in this news release, including statements
that we "believe," "expect," "intend," "plan" or words of similar
import, are forward-looking information within the meaning of Rule
175 under the Securities Act of 1933 and Rule 3b-6 under the
Securities Exchange Act of 1934, and are subject to the safe harbor
created by those rules. All statements, other than statements of
fact, included in this release, including, without limitation,
statements regarding potential future plans, new products and
services and objectives of the company, are forward-looking
statements that involve risks and uncertainties. There can be no
assurance that such statements will prove to be accurate, and
actual results and future events could differ materially from those
anticipated in such statements. Factors that could cause actual
results to differ materially from those in the forward-looking
statements include, among other things, the following: the
company's successful development and implementation of the
new products and services, demand for the new products and
services, the company's ability to successfully compete against
competitors offering similar products and services, general
economic and business conditions; unexpected changes in
technologies and technological advances; ability to commercialize
and manufacture products; changes in, or failure to comply with,
governmental regulations; and the ability to obtain adequate
financing in the future. This information is qualified in its
entirety by cautionary statements and risk factors disclosure
contained in certain of the Company's Securities and Exchange
Commission filings available at http://www.sec.gov,
which you should carefully review. Davi Luxury Brand Group, Inc.
assumes no obligation to update or revise any forward-looking
statements, whether as the result of new developments or
otherwise.
Contact: President
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Name: Parrish Medley
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Phone: (310) 402-3177
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E-mail parrishmedley@daviskin.com
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SOURCE Davi Luxury Brand Group, Inc.