Viyya Technologies, Inc. (Pink Sheets:VYON), developer and marketer of the world�s most advanced, Web 2.0 information management application, today announced that VIYYA� Free Edition is successfully generating subscriber-based advertising revenues following its introduction last month. VIYYA� Free was launched on February 16, 2007 with the intent of generating users that could provide valuable insight into the functionality of the company�s products as well as the ability of VIYYA� to generate revenue from its association with Google AdSense and other advertising networks. To date, VIYYA� Free has only been available for subscription from Viyya�s web site at www.viyya.com. The company purposely limited the exposure of the release to monitor subscriptions in a controlled environment and is generating an average of seven to ten new subscribers per day. The company has added 120 new VIYYA� Free subscribers as of February 28, 2007 and continues to utilize its web presence to increase its subscriber base. Viyya�s product goal is to have 10,000 subscribers generating revenue for the company by the next 90 days. Based on advertising model metrics and industry click averages for an Internet user, the estimated revenue goal projects VIYYA� Free revenues of $60,000 per month in 90 days; $120,000 per month in 180 days; and $180,000 per month by year end. The VIYYA� Free revenue model is a pay per click model that works in conjunction with Google AdSense and in the future, other advertising networks as well. VIYYA� Free users are served ads relevant to the particular subject displayed in their anchor set. For example, if a subscriber creates an anchor set relating to a professional sports franchise, it is quite possible that the advertisements on the VIYYA Viewer could be a sports apparel ad directly related to the sports franchise. Should the subscriber click on the particular ad, Viyya would receive a percentage of the ad revenue directly from Google or the advertising network. This form of leading-edge advertising is called behavioral targeting and is quickly surpassing search advertising in the web marketplace. Over the next 90 days, VIYYA� Free will be downloadable on more than 600 websites throughout North America. The sites � Download.com, Tucows, Simtel, Winsite, MyZips, Shareup, Files32 and others � have already been contracted through Viyya�s distribution partner. �The exact date and time of the release on each site will be determined by the number of subscribers already utilizing the product,� said John Bay, President and CEO of Viyya Technologies, Inc. �This is our first product release, and we want to make certain our infrastructure is properly in place and capable of handling the subscriber volumes each step of the way, ensuring a pleasant experience for each of our users.� VIYYA� Free is commercially available for subscription at www.viyya.com. In addition, a fully featured product information kit on VIYYA� Free will be available on the website on Monday, March 5. Interested subscribers can view a demonstration of VIYYA� Free at http://www.youtube.com/watch?v=m6vEOdwpfQE. About Viyya Technologies Viyya Technologies (Pink Sheets:VYON) is the developer and marketer of the world's most advanced, Web 2.0 information management application. Viyya has assembled the tools that allow individuals to turn �Information Overload� into customized personal and business intelligence, empowering them to automate and manage their Internet information through trusted and open sources. Viyya provides easy-to-use filtering, parsing, and notification techniques for the maximum information impact, while storing information for quick, easy, effective retrieval. For additional company information, please visit www.viyya.com. Legal Notice Regarding Forward-Looking Statements: "Forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995 may be included in this news release. These statements relate to future events or our future financial performance; they are only predictions and may differ materially from actual future results or events. Viyya disclaims any intention or obligation to revise any forward-looking statements whether as a result of new information, future developments or otherwise. Important risk factors could cause actual results to differ from those contained in forward-looking statements, including, but not limited to risks associated with changes in general economic/business conditions (including in the information technology and financial information industry), actions of our competitors, the extent to which we are able to develop new services and markets for our services, the time and expense involved in such development activities, the level of demand and market acceptance of our services and changes in our business strategies.
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