VIYYA(TM) Free Edition Generating Revenue with New Subscribers Daily
March 01 2007 - 8:00AM
Business Wire
Viyya Technologies, Inc. (Pink Sheets:VYON), developer and marketer
of the world�s most advanced, Web 2.0 information management
application, today announced that VIYYA� Free Edition is
successfully generating subscriber-based advertising revenues
following its introduction last month. VIYYA� Free was launched on
February 16, 2007 with the intent of generating users that could
provide valuable insight into the functionality of the company�s
products as well as the ability of VIYYA� to generate revenue from
its association with Google AdSense and other advertising networks.
To date, VIYYA� Free has only been available for subscription from
Viyya�s web site at www.viyya.com. The company purposely limited
the exposure of the release to monitor subscriptions in a
controlled environment and is generating an average of seven to ten
new subscribers per day. The company has added 120 new VIYYA� Free
subscribers as of February 28, 2007 and continues to utilize its
web presence to increase its subscriber base. Viyya�s product goal
is to have 10,000 subscribers generating revenue for the company by
the next 90 days. Based on advertising model metrics and industry
click averages for an Internet user, the estimated revenue goal
projects VIYYA� Free revenues of $60,000 per month in 90 days;
$120,000 per month in 180 days; and $180,000 per month by year end.
The VIYYA� Free revenue model is a pay per click model that works
in conjunction with Google AdSense and in the future, other
advertising networks as well. VIYYA� Free users are served ads
relevant to the particular subject displayed in their anchor set.
For example, if a subscriber creates an anchor set relating to a
professional sports franchise, it is quite possible that the
advertisements on the VIYYA Viewer could be a sports apparel ad
directly related to the sports franchise. Should the subscriber
click on the particular ad, Viyya would receive a percentage of the
ad revenue directly from Google or the advertising network. This
form of leading-edge advertising is called behavioral targeting and
is quickly surpassing search advertising in the web marketplace.
Over the next 90 days, VIYYA� Free will be downloadable on more
than 600 websites throughout North America. The sites �
Download.com, Tucows, Simtel, Winsite, MyZips, Shareup, Files32 and
others � have already been contracted through Viyya�s distribution
partner. �The exact date and time of the release on each site will
be determined by the number of subscribers already utilizing the
product,� said John Bay, President and CEO of Viyya Technologies,
Inc. �This is our first product release, and we want to make
certain our infrastructure is properly in place and capable of
handling the subscriber volumes each step of the way, ensuring a
pleasant experience for each of our users.� VIYYA� Free is
commercially available for subscription at www.viyya.com. In
addition, a fully featured product information kit on VIYYA� Free
will be available on the website on Monday, March 5. Interested
subscribers can view a demonstration of VIYYA� Free at
http://www.youtube.com/watch?v=m6vEOdwpfQE. About Viyya
Technologies Viyya Technologies (Pink Sheets:VYON) is the developer
and marketer of the world's most advanced, Web 2.0 information
management application. Viyya has assembled the tools that allow
individuals to turn �Information Overload� into customized personal
and business intelligence, empowering them to automate and manage
their Internet information through trusted and open sources. Viyya
provides easy-to-use filtering, parsing, and notification
techniques for the maximum information impact, while storing
information for quick, easy, effective retrieval. For additional
company information, please visit www.viyya.com. Legal Notice
Regarding Forward-Looking Statements: "Forward-looking statements"
as defined in the Private Securities Litigation Reform Act of 1995
may be included in this news release. These statements relate to
future events or our future financial performance; they are only
predictions and may differ materially from actual future results or
events. Viyya disclaims any intention or obligation to revise any
forward-looking statements whether as a result of new information,
future developments or otherwise. Important risk factors could
cause actual results to differ from those contained in
forward-looking statements, including, but not limited to risks
associated with changes in general economic/business conditions
(including in the information technology and financial information
industry), actions of our competitors, the extent to which we are
able to develop new services and markets for our services, the time
and expense involved in such development activities, the level of
demand and market acceptance of our services and changes in our
business strategies.
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