Viyya Technologies to Utilize Real-Time Online Advertising with Google AdSense(TM) Advertising Service
January 09 2007 - 8:00AM
Business Wire
Viyya Technologies, Inc. (Pink Sheets: VYON), the developer and
marketer of the world's most advanced, web-based information
management platform, announced today that it is has been approved
by Google to participate in the Google AdSense� Advertising Service
for the VIYYA� product platform. �We are extremely pleased that
Google has approved our application to its successful AdSense�
Advertising Service,� said Viyya CEO John Bay. �It has taken us
over a year to conform the core VIYYA� technology to a web-based
platform suitable for Google AdSense�. We intend to utilize
Google�s advertising service throughout our complete product line �
for consumers, business professionals, and content portals and
ISPs.� According to the latest industry statistics published in
November 2006 by the Interactive Advertising Bureau and
PriceWaterhouseCoopers, total U.S. Internet advertising revenues
grew to a new quarterly record of $4.2 billion in Q306, exceeding
Q305 revenues by $1.1 billion or 33 percent. The data confirms a
trend of consistent yearly and quarter-over-quarter industry
growth, as Q305 revenues also represented an increase of more than
33 percent over the Q304 total of $2.3 billion. Search,
classifieds, display, and rich media advertising, all of which are
utilized by VIYYA�, continue to grow at a healthy rate,
contributing to 2006 revenues that are projected to have approached
$16 billion. Looking ahead to 2007, industry research firm
eMarketer recently predicted that total U.S. spending on Internet
advertising will reach at least $19.5 billion in 2007, representing
growth of nearly 20 percent over its projections for 2006. With
total U.S. advertising spending across all media projected to grow
by only 1.4 percent in 2007, the shift to Internet advertising is
projected to maintain its marked momentum in 2007. �This is truly a
turning point in the evolution of our company,� added Bay. �Viyya
will be one of the first companies to integrate real-time
contextual online advertising in a totally customized and
personalized manner as a stand alone, web-based service.� About
Viyya Technologies Viyya Technologies (Pink Sheets: VYON) is the
developer and marketer of the world's most advanced, web-based
information management platform. The company's core technology
manages disparate information from the Internet, corporate
intranets, newsgroups, and third-party feeds by enabling users to
customize the way they collect, process, distribute and store data.
VIYYA� gives users the ability to retrieve filtered content from
many sources, determine the relevancy of the information, and have
the information processed into notifications, daily reminders,
newspapers, or archived for future use. For additional company
information, please visit www.viyya.com. Legal Notice:
"Forward-looking statements" as defined in the Private Securities
Litigation Reform Act of 1995 may be included in this release.
These statements relate to future events or financial performance;
are based on current expectations/projections about Viyya and its
industry; and may differ materially from actual future results or
events. Such words as "expects", "believes", and "anticipates" are
intended to identify these statements. Viyya disclaims any
intention or obligation to revise any forward-looking statements
whether as a result of new information, future developments or
otherwise.
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