Viyya Technologies, Inc. (Pink Sheets: VYON), the developer and marketer of the world's most advanced, web-based information management platform, announced today that it is has been approved by Google to participate in the Google AdSense� Advertising Service for the VIYYA� product platform. �We are extremely pleased that Google has approved our application to its successful AdSense� Advertising Service,� said Viyya CEO John Bay. �It has taken us over a year to conform the core VIYYA� technology to a web-based platform suitable for Google AdSense�. We intend to utilize Google�s advertising service throughout our complete product line � for consumers, business professionals, and content portals and ISPs.� According to the latest industry statistics published in November 2006 by the Interactive Advertising Bureau and PriceWaterhouseCoopers, total U.S. Internet advertising revenues grew to a new quarterly record of $4.2 billion in Q306, exceeding Q305 revenues by $1.1 billion or 33 percent. The data confirms a trend of consistent yearly and quarter-over-quarter industry growth, as Q305 revenues also represented an increase of more than 33 percent over the Q304 total of $2.3 billion. Search, classifieds, display, and rich media advertising, all of which are utilized by VIYYA�, continue to grow at a healthy rate, contributing to 2006 revenues that are projected to have approached $16 billion. Looking ahead to 2007, industry research firm eMarketer recently predicted that total U.S. spending on Internet advertising will reach at least $19.5 billion in 2007, representing growth of nearly 20 percent over its projections for 2006. With total U.S. advertising spending across all media projected to grow by only 1.4 percent in 2007, the shift to Internet advertising is projected to maintain its marked momentum in 2007. �This is truly a turning point in the evolution of our company,� added Bay. �Viyya will be one of the first companies to integrate real-time contextual online advertising in a totally customized and personalized manner as a stand alone, web-based service.� About Viyya Technologies Viyya Technologies (Pink Sheets: VYON) is the developer and marketer of the world's most advanced, web-based information management platform. The company's core technology manages disparate information from the Internet, corporate intranets, newsgroups, and third-party feeds by enabling users to customize the way they collect, process, distribute and store data. VIYYA� gives users the ability to retrieve filtered content from many sources, determine the relevancy of the information, and have the information processed into notifications, daily reminders, newspapers, or archived for future use. For additional company information, please visit www.viyya.com. Legal Notice: "Forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995 may be included in this release. These statements relate to future events or financial performance; are based on current expectations/projections about Viyya and its industry; and may differ materially from actual future results or events. Such words as "expects", "believes", and "anticipates" are intended to identify these statements. Viyya disclaims any intention or obligation to revise any forward-looking statements whether as a result of new information, future developments or otherwise.
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