VYON CurrentC Power Corporation (PK)

Viyya Technologies, Inc. (Pink Sheets:VYON), the developer and marketer of the world's most advanced, web-based information management application, announced today that it has completed the design and development of an advertising-based content aggregation solution aimed at the ISP and web portal marketplace. Based on the company's core VIYYA(TM) technology, the flexible solution would act as a service for ISP's, web portals and content providers, and will provide its distributors with an additional revenue stream based totally on the lucrative online advertising industry. It incorporates all of the customization and personalization functionality of the core VIYYA(TM) product while allowing the distributor to populate VIYYA(TM) with proprietary data feeds and content for its constituents. As the end user customizes information, Viyya will work with advertisers for ad placements and insertions relevant to end users' needs and requirements. "We have long waited for the online advertising industry to catch up with our technology to deliver ad placements that are in-line with end user preferences," said Viyya CEO John Bay. "All of the big names and Internet success stories -- Google, Yahoo and others -- have utilized the online advertising revenue stream as a foundation for their financial accomplishments." According to a study published this past April by the Interactive Advertising Bureau and PricewaterhouseCoopers, Internet advertising revenues grew to a record $12.5 billion in 2005, exceeding 2004 revenues by 30 percent. Continuing a trend of quarter over quarter growth, the companies then reported in May that Internet advertising revenues reached a new record of $3.9 billion for the first quarter of 2006, representing a 38 percent increase over Q1 2005 at $2.8 billion and a 6 percent increase over the Q4 2005 total of $3.6 billion. Search, classifieds, display, and rich media advertising, all of which are utilized by VIYYA(TM), continue to grow at a healthy rate, contributing to 2006 revenues that are projected to exceed $16 billion. "Viyya will be one of the first companies to integrate real-time contextual online advertising for a web based application," added Bay. "We will be truly breaking new ground with a new VIYYA(TM) product this fall!" About Viyya Technologies Viyya Technologies (Pink Sheets:VYON) is the developer and marketer of the world's most advanced, web-based information management application. The company's core technology manages disparate information from the Internet, corporate intranets, databases, newsgroups, email, and third-party feeds by enabling users to customize the way they collect, process, distribute and store data. VIYYA(TM) gives users the ability to retrieve filtered content from many sources, determine the relevancy of the information, and have the information processed into notifications, daily reminders, newspapers, or archived for future use. For additional company information, please visit http://www.viyya.com. Legal Notice: "Forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995 may be included in this release. These statements relate to future events or financial performance; are based on current expectations/projections about Viyya and its industry; and may differ materially from actual future results or events. Such words as "expects", "believes", and "anticipates" are intended to identify these statements. Viyya disclaims any intention or obligation to revise any forward-looking statements whether as a result of new information, future developments or otherwise.