NEW YORK, July 24 /PRNewswire-FirstCall/ -- China Shoe Holdings (OTC:CHSH) (BULLETIN BOARD: CHSH) ("the Company") announced plans plan to open retail stores in China to sell its own brand of shoes as well as other shoes and related products commencing in January 2008. The first stage will involve opening approximately 100 company owned stores, with the ultimate goal of opening up to 1,000 stores in 2009, including franchised and non - company owned stores. The Company is currently negotiating with private investors in Europe to raise the funds to finance the project. The Company will also consider acquiring existing retail stores to attain its goals. China, with a population of about 1.3 billion people, along with its dynamic economic growth, has a need for more local shoe outlets to serve its domestic demand. The Company anticipates that it will engage new management with retail experience in connection with its proposed retail operations Mr. Gu Xianzhong, the President and CEO of the Company commented, 'The entering of the retail market of self-branded shoes in China can has an enormous profit potential for the Company' Safe Harbor Statement This release may contain forward-looking statements. These forward- looking statements are neither promises nor guarantees, but involve risks and uncertainties that may cause actual results to differ materially from those in the forward-looking statements. Readers should not place undue reliance on any such forward-looking statements that are based solely on information known as of the date of this release. China Shoe Holdings, Inc. disclaims any obligation to update or revise any such statements to reflect any change in expectations or in events, conditions or circumstances on which any such statements may be based or that may affect the likelihood that actual results will differ from those contained in the forward-looking statement. DATASOURCE: China Shoe Holdings, Inc. CONTACT: Jason Ma of China Shoe Holdings, +852-98350984, Fax, +86-21-51686308, ; or Investors, Don Visco of D. Visco Incorporated, +1-561-213-4469,

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