Superwire's Sales and Marketing Arm, Resort Media Group, Inc., Contracts to Provide Ad Insertion Technology to an Additional 10,

SALT LAKE CITY, UT announced today that its sales and marketing arm, Resort Media Group, Inc. (RMG), has signed an additional 10,000 rooms this month to be supplied by its Ad Insertion technology.

These hotels are located in key marketing areas of Dallas TX, Las Vegas NV, and Anaheim CA -- the Disneyland resort area. These 10,000 hotel rooms represent more than 2 million annual potential buyer viewings for advertisers when occupancy and turnover is considered. The business traveler is typically the ideal demographic market of business and vacation spending. This demographic represents buying power that produces high-return advertising such as credit cards, banking, car rentals, restaurant dining, airline and other travel.

"We're starting to see the momentum building in signing hotels in specific market areas for Ad Insertion. Hotels are looking carefully at any opportunity to increase their RevPAR (Revenue Per Available Room) and Ad insertion is an ideal, non-intrusive income generating technology. The architecture of the Ad insertion being delivered offers minimal impact to hotel process and infrastructure," says Cliff Hall, President of RMG. Mr. Hall added that the Ad insertion opportunity also allows RMG to market other products such as state-of-the-art, in-room TVs, Internet Protocol TV (IPTV), Video on Demand (VoD), etc.

About Superwire, Inc.

Superwire, Inc. is a multi-media management group offering interactive television, telephone, broadband services and Cable TV Ad insertion to high income Retirement, Educational and Hotel/Recreational communities throughout the United States. Superwire's ad insertion capabilities give national, regional and local advertisers a low cost, high impact avenue to target high expendable income customers and easily measure their advertising ROI.

For additional information, please visit: www.Superwire.com

Statements contained in this press release that are not statements of historical fact are "forward-looking statements" as that term is defined under federal securities laws, including, without limitation, all statements concerning expectations, beliefs, goals, intention or strategies for the future of Superwire Inc. Forward-looking statements may be identified by words such as "goals," "plans," "believes," "will," "expects" and other words of similar meaning used in conjunction with, among other things, discussions of future operations, financial performance, product development and new ventures. Many factors could cause actual events or results to differ materially from those expressed in any forward-looking statement. Investors are cautioned not to place any undue reliance on any forward-looking statements.

Contact: Ed Hart (866)547-8737

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