SPIL GAMES, World’s Leading Online Gaming Company, Joins Betawave Portfolio
April 14 2010 - 9:31AM
Business Wire
Betawave, the online media company that partners with premium
publishers to deliver highly attentive audiences to brand
marketers, today announced that SPIL GAMES has joined its site
portfolio in North America. SPIL GAMES, the worldwide leader in
online gaming websites, attracts more than 115 million unique
visitors to its websites each month and is ranked among the Top 50
most visited online properties in the world, according to comScore
Media Metrix. As an industry leader with female and young gamers,
SPIL GAMES affirms Betawave’s position as the dominant collection
of gaming and entertainment sites for brand marketers to reach
these highly sought after audiences.
Betawave will exclusively handle sales and advertising product
development for all of the localized North American SPIL GAMES
sites including GamesGames.com (for women and families),
GirlsGoGames.com (for girls), Agame.com (for tweens), and A10.com
(for teens). SPIL GAMES will leverage Betawave’s technology &
targeting platform, and proprietary, custom ad products to support
these efforts. They will also look to Betawave as its strategic
partner in concepting and introducing novel advertising solutions
that improve results for marketers while respecting and serving the
user experience.
With the addition of SPIL GAMES, Betawave’s overall portfolio
reaches more than 39 million U.S. monthly unique users (comScore*).
Already the leader in reach to youth audiences for over a year, the
addition of SPIL GAMES elevates the Betawave portfolio’s reach
against mom’s to second largest ahead of iVillage (comScore
Lifestyles category) and Disney. In addition, it greatly increases
Betawave’s composition of women and moms.
“We were excited to partner with SPIL because they are growing
and innovating faster than major media companies and pure plays in
the gaming space,” says Tabreez Verjee, President of Betawave.
“SPIL’s award-winning, targeted game sites, combined with our
proprietary ad products, will allow us to reach more youth, women
and moms in meaningful ways for brands. These demographics are
notoriously difficult to reach and engage at similar scale in any
other medium."
“SPIL GAMES is a world class company that prides itself on
having the ultimate casual game destinations for consumers and
advertisers,” says Sidney Mock, Chief Commercial Officer of SPIL
GAMES. “Betawave provides world class ad technology and solutions
for premium publishers like SPIL GAMES. When it comes to building
our brand portfolio in the U.S., we wanted to forge a long term
partnership with a company at the forefront of digital marketing
with whom we could work to pioneer new and better solutions for
advertisers."
SPIL GAMES (www.spilgames.com) owns and operates a global
family of web properties dedicated to online games. With 45
localized online game destinations in 17 languages, SPIL GAMES is
ranked as a Top 50 most visited online property in the world
(according to comScore Media Metrix) and attracts more than 115
million unique visitors to its websites each month. A deep
understanding of the online gaming market enables SPIL GAMES to
produce localized and targeted websites such as GamesGames.com (for
families), Agame.com (for tweens), A10.com (for teens), and
GirlsGoGames.com (for girls). In its current portfolio, SPIL GAMES
has a collection of more than 4,000 online games, which have been
developed both in-house and through partnerships with top-tier game
developers and studios. The company is based in the
Netherlands.
Betawave Corporation (www.betawave.com) is an online media
company with a premium portfolio of publishers that creates unique
brand experiences at scale. Betawave has assembled some of the
leading gaming, social media, entertainment, lifestyle, and
parenting websites to deliver highly attentive audiences for brand
marketers totaling over 39 million U.S. unique users. Since
launching two years ago, Betawave has grown to be #1 in reach to
Kids, #1 in time spent with Moms and #1 in reach to Parents (when
ranked against the properties in the comScore Entertainment-Kids,
Lifestyles and Parenting categories). Betawave is headquartered in
San Francisco with sales offices in New York, Los Angeles and
Chicago.
(*comScore, March 2010)
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