ASPR Adsouth Partners Inc (PK)

AdSouth Partners, Inc. (OTCBB:ASPR), is pleased to announce the signing of an exclusive 5 year agreement for the marketing and distribution rights of the Hercules Hook branded product. AdSouth plans the launch of the national direct response marketing campaign delivered by longtime industry powerhouse Billy Mays, in conjunction with select media print marketing. The Hercules Hook has already produced millions of dollars in sales via one of the worlds largest television broadcast retailers and soon the Hercules Hook will be offered in select national retailers across the United States commencing with a September shipment date. The agreement designates AdSouth the exclusive distribution rights for retail circulation as well as all television and other ad sales. The Company has outsourced the manufacturing of the product, which should lower overall cost of fabrication while increasing overall production and quality. ASPR will pay a 15% royalty in total on all units sold per the signed agreement. The Hercules Hook has never before been offered to retail or in a direct response marketing fashion, yet the product has gained significant interest and acclaim via a broadcast retailer. International direct response marketing powerhouse Billy Mays is the product spokesperson and a driving force behind the products marketing thrust. The Hook is packaged for retail sales with a price range from $9.99 to $14.99. Linda Reichert, Owner of Associated Technology the developer of the Hercules Hook, stated, "We are excited to partner with AdSouth for distribution of the Hercules Hook. We recognized AdSouth as the clear leader in their niche and as the best choice to move our product forward in the sales cycle. Because AdSouth is able to maximize market potential by quickly penetrating both the Direct Response and retail marketplaces, we expect this to be a rewarding long-term relationship." John Cammarano, AdSouth's CEO, stated, "We are ecstatic to add yet another exciting product to our growing portfolio of products. This is another example of AdSouth seizing an opportunity to utilize all of our consulting and selling expertise to drive product sales while increasing product lifespan. We plan to kick off the branding campaign for the Hercules Hook utilizing the driving force of Billy Mays to garner immediate sales impact while AdSouth positions the product with National retailers, thus greatly enhancing the overall market awareness and retail penetration. The previous success of the Hercules Hook with an international broadcast retailer will only help to create additional excitement when coupled with the expertise of AdSouth's direct response advertising. The developer of the Hercules Hook selected AdSouth to move the product to the next level of distribution and create excitement in the marketplace. They delivered a completed two-minute spot on top of customer commitments. The campaign will utilize every facet of our unique and diverse sales platform in order to position the product for explosive growth. Our entire team will have the ability to showcase their expertise while driving the product forward. With the combined salability of Billy Mays and the unique strength of the product itself, coupled with the high level of retail anticipation, we are expecting the Hook to enhance our third and fourth quarter performance. Our sales team has already presented the item to many of our customers and the response has been exceptional." To preview a copy of the two-minute commercial spot poised to start airing this month please click on the following link: http://www.adsouthinc.com/dev/hercules_hook.asp. About AdSouth Partners, Inc. AdSouth Partners is a vertically integrated direct response marketing company that generates revenues both from the sale of its products to mass marketing and other retail outlets and from the placement and production of advertising and related services. AdSouth Partners, through its product division DermaFresh, has previously announced shipments to several of the largest retailers in the country. A complete list is available on our website at http://www.adsouthinc.com and a preview of the products offered is available at http://www.dermafresh.com. Certain statements in this news release may contain forward-looking information within the meaning of Rule 175 under the Securities Act of 1933 and Rule 3b-6 under the Securities Exchange Act of 1934. All statements, other than statements of fact, included in this release, including, without limitation, statements regarding potential future plans and objectives of the company, are forward-looking statements that involve risks and uncertainties. There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements. A number of factors may prevent the prompt implementation of any strategically significant plan(s) outlined above. The Company cautions that these forward-looking statements are qualified by other risks relating to our business, including, but not limited to, those set forth in the Company's under "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations" in our filings with the SEC, including our Form 10-KSB and 10-QSB filings, its registration statements and other filings with the SEC (available at www.sec.gov). The Company undertakes no obligation to publicly update or revise any statements in this release, whether as a result of new information, future events or otherwise. Information on the Company's or any other website is not part of this release.