True2Bid Is Extremely Pleased With Charity Auction; Britney Spears Memorabilia Raises Money for Soles4Souls
December 31 2013 - 8:00AM
Marketwired
True2Bid Is Extremely Pleased With Charity Auction; Britney Spears
Memorabilia Raises Money for Soles4Souls
Company Update:
BOCA RATON, FL--(Marketwired - Dec 31, 2013) - True2Beauty, Inc.
(OTC Pink: TRTB) (The "Company") (www.True2Beauty.com) and its
exciting and revolutionary ecommerce platform, True2Bid
(www.True2Bid.com) are pleased to announce the Company has helped
to generate significant awareness and money for Soles4Souls, an
international charitable organization providing shoes for the
underprivileged. Thanks to Britney Spears, True2Bid auctioned off
memorabilia from her worldwide Femme Fatale Tour.
Worldwide press generated over 25,000 visitors to the site, with
hundreds of new users for the event. The Company is pleased with
the results as it indicates a strong appetite from consumers for
celebrity auctions. Bill Bollander, CEO, believes the results of
the charity auction are a reflection of Britney Spears fans
worldwide and Soles4Souls past success in helping to bring shoes to
the underprivileged. "We are grateful for the opportunity to
participate in this auction and appreciate True2Bid and Britney
Spears for their generosity. We look forward to working with them
again in the future," says Buddy Teaster, Soles4Souls CEO.
True2Bid was launched in early May 2013. The site has improved
its functionality and scalability in the past few months, and has
proven it can handle the user volume of a large-scale celebrity
auction. "True2Bid has evolved over the past few months to the
point we feel comfortable with a full blown advertising campaign,"
states Bill Bollander, CEO. "Our plan is to create commercial spots
for possible airing in the first quarter of 2014, the schedule for
production of these commercials is late January," he continues.
As indicated in previous updates, the site is anticipated to
change its look and feel prior to the television advertising
campaign, reflecting a more targeted offering, with a wide variety
of products. The site will engage users in reward programs as well
as offer a fully developed retail site integrated into the auction
functionality.
Please watch as we begin the transformation of the site to a new
and exciting platform for entertainment shopping, "Where The Only
Risk Is Having Fun."
True2Bid offers a new and innovative way to purchase the goods
you want, at prices you love, personally experiencing "The Only
Risk Is Having Fun."
About True2Beauty, Inc. True2Beauty is the parent company of
True2Bid an online retail platform. The True2Bid site is focused on
delivering users a wide array of products that can either be won in
an action packed environment of a live auction or purchased
outright at considerable discounts to MSRP. With a guarantee that
"The Only Risk Is Having Fun," participants can now experience a
new and exciting way to shop for the products they want, at great
discounts.
More information on the Company can be found at:
www.True2Beauty.com and www.True2Bid.com
For further information, please contact Investor Relations:
1-800-630-4190.
Safe Harbor Statement This press release contains
forward-looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995. Such statements include,
among others, all assumptions, expectations, predictions,
intentions or beliefs about future events. You are cautioned that
any such forward- looking statements are not guarantees of future
performance and that a number of risks and uncertainties could
cause actual results of the Company to differ materially from those
anticipated, expressed or implied in the forward-looking
statements. The words "believe," "expect," "anticipate," "project,"
"targets," "optimistic," "intend," "aim," "will" or similar
expressions are intended to identify forward-looking statements.
All statements other than statements of historical fact are
statements that could be deemed forward-looking statements. Risks
and uncertainties that could cause actual results to differ
materially from those anticipated include risks related to new and
existing products, product defects and any related product recall;
any projections of sales, earnings, revenue, margins or other
financial items; any statements of the plans, strategies and
objectives of management for future operations; any statements .The
Company assumes no obligation and does not intend to update any
forward-looking statements, except as required by law.
CONTACT: Investor Relations: True 2 Beauty Inc. 1-800-630-4190
www.True2Beauty.com www.True2Bid.com