BOCA RATON, Fla., Aug. 14,
2012 /PRNewswire/ -- True2Beauty, Inc. (PinkSheets: TRTB) (The
"Company") (www.True2Beauty.com)
TRTB is extremely excited to announce Jason Trawick as the newest member of the
management team in a consultancy role. Mr. Trawick is well known
for his work with some of Hollywood's most famous entertainers,
including Britney Spears and
Taylor Swift.
"Bringing Jason on board is significant for True2Beauty as he
believes we are headed in the right direction with our soon to be
announced launch of a unique shopping site targeting women, as well
as a wide selection of innovative, functional, and creatively
designed beauty products," states Bill
Bollander, CEO. "His perspective toward the female market
will be invaluable as we move forward. Already, he has been
instrumental in decision making regarding a number of creative
ideas surrounding our pending product launches," continued Mr.
Bollander.
Mr. Trawick, with a history at William Morris Endeavor
helping to guide the careers of numerous A list talent, is
currently involved as an investor in numerous startups. "I
have worked closely with members of the management team for the
past few months and I'm truly excited about the direction of
True2Beauty. We are about to bring a unique shopping experience to
the web, targeting women. It is clearly a game changer for women
seeking the excitement of purchasing the products they want and
need at massive discounts daily," states Mr. Trawick. "I am also
deeply committed to the successful launch of True2Beauty's exciting
and unique product lines and feel my experience and relationships
will help jumpstart a strong, loyal customer base."
Mr. Trawick did his undergraduate work at Michigan State University and received his MBA from
Texas A&M.
The company intends to announce information regarding the new
retail platform in the coming days, with the official launch in a
few weeks.
About True2Beauty, Inc.
True2Beauty is focused on delivering women a wide array
of beauty and other great products, through a soon to be announced
online retail platform. The new site combines the action packed
environment of a live auction and the ability to purchase outright
all of the items in the auctions. With a guarantee that every
bidder can purchase items at a discount, regardless of whether they
win an auction or not, the brands slogan is: Win an Auction or Buy
it outright at a discount – you never lose. In combination with
this platform, the company intends to launch a series of products
under the brand name NaturaLure, from daily supplements to
cosmetics.
More information on the Company and its line of products can be
found at:
www.True2Beauty.com
www.Naturalure.com
www.TheHappyPill.com
Safe Harbor Statement
This press release contains forward-looking statements within
the meaning of the Private Securities Litigation Reform Act of
1995. Such statements include, among others, all assumptions,
expectations, predictions, intentions or beliefs about future
events. You are cautioned that any such forward- looking statements
are not guarantees of future performance and that a number of risks
and uncertainties could cause actual results of the Company to
differ materially from those anticipated, expressed or implied in
the forward-looking statements. The words "believe," "expect,"
"anticipate," "project," "targets," "optimistic," "intend," "aim,"
"will" or similar expressions are intended to identify
forward-looking statements. All statements other than statements of
historical fact are statements that could be deemed forward-looking
statements. Risks and uncertainties that could cause actual results
to differ materially from those anticipated include risks related
to new and existing products, product defects and any related
product recall; any projections of sales, earnings, revenue,
margins or other financial items; any statements of the plans,
strategies and objectives of management for future operations; any
statements .The Company assumes no obligation and does not intend
to update any forward-looking statements, except as required by
law.
For further information, please contact:
Investor Relations:
Undiscovered Equities
K. McKnight
1-800-404-8982
www.undiscoveredequities.com
Links:
www.True2Beauty.com
www.Naturalure.com
www.TheHappyPill.com
SOURCE True2Beauty, Inc.