TRTB Acquires Beauty Products Holding Company; Adds Innovative Products to Its Lineup
April 19 2012 - 8:44AM
Marketwired
True 2 Beauty, Inc. (PINKSHEETS: TRTB) (the "Company")
(www.true2beautyinc.com) (TRTB) is pleased to announce the
acquisition of multiple innovative beauty products from DC Beauty
Products, Inc., including a unique functionally designed nail
polish bottle and hair accessories, which will help to form the
foundation of the Company's beauty products division moving
forward. A current consultant to TRTB, Darryl Cohen, who previously
built a successful beauty company that was sold to NASDAQ-listed
Helen of Troy, is the owner of DC Beauty Products.
"This is the first step in our process to transform TRTB into a
leading beauty manufacturer," says Bill Bollander, CEO. As
discussed in the most recent company conference call, TRTB has
focused on acquiring innovative, proprietary products from multiple
companies, of which DC Promotions was key. "We are executing on our
plan; our goal is to have two distinct divisions, of which one will
be focused on healthy lifestyle-oriented all-natural supplements,
the other on cosmetics and assorted accessories. The launch of our
first supplement, The Happy Pill, is scheduled within the next
60-90 days. Once we are able to acquire all of the cosmetic
products targeted, we intend to rapidly bring the products to
market," continued Mr. Bollander.
These are very exciting times for True2Beauty; the company is
creating a new, more transparent corporate site; it will provide a
platform for regular updates, and the ability to interact fluidly
with shareholders. Over the coming weeks, the company anticipates
sharing the fruits of its efforts for the past few months,
including expected announcements regarding its soon-to-be-filed
audit to become fully reporting and possible new members to the
Board of Directors. The acquisition was made for 4 million shares
of restricted common stock, which cannot be sold until the Company
files a registration statement with the Securities and Exchange
Commission.
About True2Beauty, Inc. True2Beauty
provides healthy lifestyle all natural supplements, cosmetics, and
beauty accessories. The company focuses on brand building to create
market demand, through television advertising, celebrity
endorsements, and targeted Public Relations.
More information on the Company and its line of products can be
found at: www.True2Beauty.com www.Naturalure.com
www.TheHappyPill.com
Safe Harbor Statement
This press release contains forward-looking statements within
the meaning of the Private Securities Litigation Reform Act of
1995. Such statements include, among others, all assumptions,
expectations, predictions, intentions or beliefs about future
events. You are cautioned that any such forward- looking statements
are not guarantees of future performance and that a number of risks
and uncertainties could cause actual results of the Company to
differ materially from those anticipated, expressed or implied in
the forward-looking statements. The words "believe," "expect,"
"anticipate," "project," "targets," "optimistic," "intend," "aim,"
"will" or similar expressions are intended to identify
forward-looking statements. All statements other than statements of
historical fact are statements that could be deemed forward-looking
statements. Risks and uncertainties that could cause actual results
to differ materially from those anticipated include risks related
to new and existing products, product defects and any related
product recall; any projections of sales, earnings, revenue,
margins or other financial items; any statements of the plans,
strategies and objectives of management for future operations; any
statements. The Company assumes no obligation and does not intend
to update any forward-looking statements, except as required by
law.
For further information, please contact: Investor Relations:
Undiscovered Equities K. McKnight 1-800-404-8982
www.undiscoveredequities.com Links: www.True2Beauty.com
www.Naturalure.com www.TheHappyPill.com