LOS ANGELES, Dec. 14, 2011 /PRNewswire/ -- True 2 Beauty,
Inc., (Pinksheets: TRTB) (the "Company") (www.true2beautyinc.com),
a leading distributor of male & female lifestyle ingestible
products and health & beauty accessories in the United States, officially launched its
newest beauty product, the EZ Curler, the first curling iron that
spins, in a special nationwide promotion with Groupon, the largest
daily deal site in the world. We are excited to announce over 6,500
units were sold, with just about all of the units to be delivered
before Christmas.
"This has been a terrific way for TRTB to launch the EZ Curler,"
stated Bill Bollander, interim CEO,
"results far exceeded our expectations. Further, it is a great
segue way into our first airings of the infomercial, which will
begin on December 18 in approximately
40 major metropolitan areas. The first week of airings will allow
our inbound telemarketing partner to become familiar with customer
inquiries. We are already well positioned to handle substantial
volume for rapid shipping and customer services as these facets of
our operation have all worked well with the Groupon promotion." The
infomercial will begin national airings after the first of
January.
Complementing the launch of the EZ Curler, the Company will also
be launching its first 30 and 60-second spots for Libigirl, its
lifestyle daily supplement for women, in early January 2012. The new spots for Libigirl have
already been produced and will be airing right after the release of
a new website scheduled before year-end.
About True 2 Beauty, INC.
True 2 Beauty, Inc. is a leading distributor of male &
female lifestyle ingestible products and health & beauty
accessories including pills, liquid products, and semi-durable
goods in the United States. The
True 2 Beauty line of current products includes Libigrow, Libigirl,
Blue Diamond, Pink Diamond, Energy Shots, Relaxation Drinks, EZ
Curler Curling Roller, and Naked Vapor Electronic Cigarettes.
More information on the Company and its line of products can be
found at:
www.true2beautyinc.com
www.ezcurler.com
www.libigrow.com
www.libigirl.com
www.lovepack.com
www.nakedvapor.com
www.bluediamondpill.com
www.pinkdiamondpill.com
Safe Harbor Statement
This press release contains forward-looking statements within
the meaning of the Private Securities Litigation Reform Act of
1995. Such statements include, among others, all assumptions,
expectations, predictions, intentions or beliefs about future
events. You are cautioned that any such forward- looking statements
are not guarantees of future performance and that a number of risks
and uncertainties could cause actual results of the Company to
differ materially from those anticipated, expressed or implied in
the forward-looking statements. The words "believe," "expect,"
"anticipate," "project," "targets," "optimistic," "intend," "aim,"
"will" or similar expressions are intended to identify
forward-looking statements. All statements other than statements of
historical fact are statements that could be deemed forward-looking
statements. Risks and uncertainties that could cause actual results
to differ materially from those anticipated include risks related
to new and existing products, product defects and any related
product recall; any projections of sales, earnings, revenue,
margins or other financial items; any statements of the plans,
strategies and objectives of management for future operations; any
statements .The Company assumes no obligation and does not intend
to update any forward-looking statements, except as required by
law.
For further information, please contact:
Investor Relations:
Undiscovered Equities
K. McKnight
1-800-404-8982
www.undiscoveredequities.com
Related Links:
www.true2beautyinc.com
www.groupon.com
www.ezcurler.com
www.nakedvapor.com
www.libigrow.com
www.libigirl.com
www.lovepack.com
www.bluediamondpill.com
www.pinkdiamondpill.com
www.mojonights.com
SOURCE True 2 Beauty, Inc.