LOS ANGELES, July 28, 2011 /PRNewswire/ -- True 2 Beauty,
Inc., (Pinksheets: TRTB - News) (the "Company")
(www.true2beautyinc.com), a leading distributor of male &
female lifestyle ingestible products and health & beauty
accessories in the United States,
is pleased to announce an exclusive supplier contract between TRTB
and Nada Marketing, Inc. Currently, Nada Marketing distributes
their own brands of male and female sexual enhancement products
under the brand name Mojo Nights and is heavily distributed
throughout the Southeast and can be found in several "Big Box"
retailers like Wal-Mart, CVS, and Walgreens all throughout the
south Florida region and online at
www.cvs.com
"It is our intention to strategically capture as large a
percentage as possible of the current market for enhancement pills.
By collaborating and creating strategic alliances with some of our
competitors and providing them with the best products available in
the market, we can assure our shareholders of our commitment to
control most of the reputable shelf space across a broad spectrum
of retail venues," states Alex Hbaiu, CEO of TRTB.
Mr. Hbaiu continues, "It's not realistic for us to control all
of the shelf space with our lineup of products in a category which
is fairly matured, so it makes strategic sense for us to
collaborate with some of our competitors who currently occupy some
of that valuable shelf space. It makes no sense to compete head to
head with what I call quality competitors, so collaborative deals
when possible benefit both sides. Currently, our focus is to
diversify our business and minimize our risk exposure, which was a
hard lesson learned when we dealt with the devastating counterfeit
attack during the last two quarters. We will of course maintain our
focus to grow the Libi-brands but we certainly do not want to
operate as a 'one-trick pony' type of company."
The deal provides TRTB the option to bid to buy the brands at a
future date with first right of refusal. Mr. Hbaiu went on to say
that, "strategically, we will not engage in private labeling or
manufacturing products for our competitors if we do not have an
option to capitalize on that arrangement at some point in the
future through acquisition. These types of collaborations not only
add to our current bottom line and allow us to have more control
over the category, but also allow us to add accretive value thru
acquisition."
"We are very excited for this opportunity to work with TRTB as
they provide assurance of our growth not only with the highest
quality products but also with their ability to utilize their new
packaging equipment to meet our complex packaging needs. TRTB can
provide us with proven quality products and handle our packaging
needs quickly which is an important part of our business, making
them a great partner to work with," states Mr. Nada, CEO of Nada
Marketing, Inc.
About True 2 Beauty, Inc.
True 2 Beauty, Inc. is a leading distributor of male &
female lifestyle ingestible products and health & beauty
accessories including pills, liquid products, and semi-durable
goods in the United States. The
True 2 Beauty line of current products includes Libigrow, Libigirl,
Blue Diamond, Pink Diamond, Energy Shots, Relaxation Drinks, EZ
Curler Curling Roller, and Naked Vapor Electronic Cigarettes.
More information on the Company and its line of products can be
found at:
www.mojonights.com
www.nakedvapor.com
www.ezcurler.com
www.libigirl.com
www.lovepack.com
www.libigrow.com
www.true2beautyinc.com
Safe Harbor Statement
This press release contains forward-looking statements within
the meaning of the Private Securities Litigation Reform Act of
1995. Such statements include, among others, all assumptions,
expectations, predictions, intentions or beliefs about future
events. You are cautioned that any such forward-looking statements
are not guarantees of future performance and that a number of risks
and uncertainties could cause actual results of the Company to
differ materially from those anticipated, expressed or implied in
the forward-looking statements. The words "believe," "expect,"
"anticipate," "project," "targets," "optimistic," "intend," "aim,"
"will" or similar expressions are intended to identify
forward-looking statements. All statements other than statements of
historical fact are statements that could be deemed forward-looking
statements. Risks and uncertainties that could cause actual results
to differ materially from those anticipated include risks related
to new and existing products, product defects and any related
product recall; any projections of sales, earnings, revenue,
margins or other financial items; any statements of the plans,
strategies and objectives of management for future operations; any
statements. The Company assumes no obligation and does not intend
to update any forward-looking statements, except as required by
law.
For further information, please contact:
Media Relations:
Zara Hbaiu
zara@true2beautyinc.com
1-888-942-5350
Links:
www.true2beautyinc.com
www.mojonights.com
www.nakedvapor.com
www.ezcurler.com
www.libigrow.com
www.libigirl.com
www.lovepack.com
www.bluediamondpill.com
www.pinkdiamondpill.com
www.mancodebook.com
SOURCE True 2 Beauty, Inc.