True 2 Beauty, Inc. Reports 2010 Year End Profits
February 14 2011 - 6:25AM
Marketwired
True 2 Beauty, Inc. (PINKSHEETS: TRTB) (the "Company") is pleased
to report the release of financial statements
(http://www.otcmarkets.com/stock/trtb.pk/quote) for our fiscal year
ending October 31, 2010, which reflects sales of Libigrow and
Libigirl following the asset purchase agreement of the Libi brand
in September, 2010 (the "Asset Purchase Agreement"). These results
provide a foundation for our investors to quantify the value of the
Libigrow and Libigirl brands. Reporting gross sales of $665,423
with an operating profit of $51,991, which reflects sales activity
only following the Asset Purchase Agreement was completed in late
September, substantiates the Company's belief that the Libi brand
is poised for significant growth as its distribution model matures.
"Considering the hurdles involved in beginning the sales process
of the Libi products through True 2 Beauty, Inc. after the Asset
Purchase Agreement, including a planned slowdown as a result of the
necessity to dispose of existing packaging styles in preparation
for the move to a single distribution partner in Kretek
International, we are extremely pleased to see these results,"
stated Alex Hbaiu, CEO. "Although it took some time to consummate
the relationship with Kretek International and create new packaging
SKUS during the first quarter of our fiscal year 2011, we are
continuing to see a strong demand for our products as Kretek
promotes our products through their distribution channels. This
past week our products were featured by Kretek at two major
industry trade shows in Las Vegas and the results were phenomenal.
The market has adopted the new SKUS very well giving the Company
and Kretek positive feedback and substantial orders. Sales and
profits for the 1st quarter 2011 appear to be in line with our
expectations and the Company is working diligently to file its 2011
first quarter results soon."
As previously discussed in the Company's investor conference
call on January 31, 2011, management is committed to the long term
strategy of a significant increase in marketing, including
television advertising, and an increased focus on online sales,
including a soon to be announced partnership for an online
affiliate program. Management is moving forward with financial
reporting to become as transparent as possible in all activities
required by our current listing exchange. "We are very excited
about executing on our strategy. Our team is committed to building
shareholder value and increasing awareness for our Libi brands,"
says Mr. Hbaiu.
About True 2 Beauty, Inc.
True 2 Beauty, Inc. is a leading manufacturer and distributor of
male sexual potency pills and liquid products in the United States.
The True 2 Beauty, Inc. line of current products includes Libigrow,
Libigirl, Libiliquid Shots and the Libiliquid Relaxation Drink.
More information on the Company and its line of products can be
found at www.true2beautyinc.com and www.libigrow.com.
Safe Harbor Statement
This press release contains forward-looking statements within
the meaning of the Private Securities Litigation Reform Act of
1995. Such statements include, among others, all assumptions,
expectations, predictions, intentions or beliefs about future
events. You are cautioned that any such forward-looking statements
are not guarantees of future performance and that a number of risks
and uncertainties could cause actual results of the Company to
differ materially from those anticipated, expressed or implied in
the forward-looking statements. The words "believe," "expect,"
"anticipate," "project," "targets," "optimistic," "intend," "aim,"
"will" or similar expressions are intended to identify
forward-looking statements. All statements other than statements of
historical fact are statements that could be deemed forward-looking
statements. Risks and uncertainties that could cause actual results
to differ materially from those anticipated include risks related
to new and existing products, product defects and any related
product recall; any projections of sales, earnings, revenue,
margins or other financial items; any statements of the plans,
strategies and objectives of management for future operations; any
statements. The Company assumes no obligation and does not intend
to update any forward-looking statements, except as required by
law.
For further information, please contact: Investors Relations
Contact: New York World Asset Management (702) 436-4562 Media
Relations: Zara Hbaiu zara@libigrow.com (888) 875 4244