True 2 Beauty, Inc., (PINKSHEETS: TRTB) (the "Company"), a leading distributor of male and female sexual potency pills and liquid products in the United States (www.libigrow.com), announced today its first public conference call for shareholders and other interested parties and investors will be held on January 31, 2011 at 1:30PM PST. The conference call will be hosted by the Company's CEO, Mr. Alex Hbaiu, who will also be conducting an audio presentation for shareholders and investors and will take questions at the end of the presentation. The conference call will then be available for review at www.true2beautyinc.com following completion.

Once again, the company's flagship products, Libigrow and Libigirl, have been featured in a full-page article in the January 24th issue of Star Magazine. "It is exciting to see such attention on our products," stated Mr. Hbaiu, "This exposure in Star Magazine coupled with the recent full-page article in the In Touch Weekly Magazine has begun an avalanche of positive brand awareness that is causing quantifiable increases in our online demand for both male and female products. In particular, the orders for Libigirl samples have jumped exponentially within the past few weeks." The Company is looking forward to the next opportunity to detail its plan of operation for further exposure and growth.

The Company anticipates the January 31st, 2011 conference call will last approximately 40-60 minutes, including the Company's initial presentation and a shareholder question and answer period. For all who would like to listen to the Company's presentation and participate in the question and answer period following the presentation, please follow the following dial-in instructions:

Conference Call Number: 1- 800 -868-1837 Default Participation Code: 165371 #

About True 2 Beauty, Inc.

True 2 Beauty, Inc. is a leading manufacturer and distributor of male sexual potency pills and liquid products in the United States. The True 2 Beauty, Inc. line of current products includes Libigrow, Libigirl, Libiliquid Shots and the Libiliquid Relaxation Drink. More information on the Company and its line of products can be found at www.libigrow.com.

Safe Harbor Statement

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements include, among others, all assumptions, expectations, predictions, intentions or beliefs about future events. You are cautioned that any such forward-looking statements are not guarantees of future performance and that a number of risks and uncertainties could cause actual results of the Company to differ materially from those anticipated, expressed or implied in the forward-looking statements. The words "believe," "expect," "anticipate," "project," "targets," "optimistic," "intend," "aim," "will" or similar expressions are intended to identify forward-looking statements. All statements other than statements of historical fact are statements that could be deemed forward-looking statements. Risks and uncertainties that could cause actual results to differ materially from those anticipated include risks related to new and existing products, product defects and any related product recall; any projections of sales, earnings, revenue, margins or other financial items; any statements of the plans, strategies and objectives of management for future operations; any statements .The Company assumes no obligation and does not intend to update any forward-looking statements, except as required by law.

For further information, please contact: Investors Relations Contact: New York World Asset Management (702) 436-4562 Media Relations: Zara Hbaiu zara@libigrow.com 1-888-942-5350