Clean Beauty, Fashion and Home Shop Founded by
Gwyneth Paltrow
Officially Carrying Select Well Told Products
TORONTO, Nov. 11, 2021 /CNW/ - The Well Told Company Inc.
("Well Told" or the "Company") (TSXV: WLCO), the
female-founded wellness company that offers plant-based
supplements, remedies, and other functional wellness
products, is excited to announce that its Sleep and Energy
Booster supplements are officially available on goop
(www.goop.com).
Launched in 2008 by Gwyneth
Paltrow, goop began as a homespun weekly newsletter based
out of Paltrow's kitchen. Having grown significantly since then,
goop operates from a place of curiosity and non-judgment, starting
hard conversations, cracking open taboos, and looking for
connection and resonance everywhere they can find it.
"Goop has become such an incredibly influential wellness and
clean beauty resource, we could not be more thrilled to count them
as a retailer," said Monica Ruffo,
founder and CEO of Well Told. "Working with them on their due
diligence process affirmed how carefully selected each and every
product is that they sell, and how committed they are to featuring
brands they can genuinely stand behind."
On November 7, 2021, goop
returned with the very exclusive "In goop Health wellness summit"
in Carlsbad, California, for
wellness experts and thought leaders. Host Gwyneth Paltrow gifted all attending guests
with Well Told products.
Other Matters
In addition, the board of directors of the Company has approved
the grant of an aggregate of 715,673 stock options under its Stock
Option Plan. Mr. Sean Samson, a
newly appointed director of the Company, has been granted 271,963
stock options at an exercise price of $0.185 per share until November 10, 2026, and Monica Ruffo, the founder, CEO and a director of
the Company, has been granted 443,710 stock options at an exercise
price of $0.18 per share until five
years from the Transaction (defined below).
Pursuant to the Company's reverse takeover transaction
previously announced on October 14,
2021 (the "Transaction"), Monica Ruffo acquired 28,964,024 common shares
of the Company and options of the Company exercisable for
2,281,496 common shares of the Company in exchange for her
securities of Well Told Inc. Immediately before the
Transaction, Ms. Ruffo owned or controlled, directly or
indirectly, no securities of the Company. Immediately after the
Transaction, Ms. Ruffo owned or controlled, directly or
indirectly, 28,964,024 common shares of the Company and options
exercisable for 2,281,496 common shares of the Company,
representing 22.7% of all of the issued and outstanding common
shares of the Company on a non-diluted basis and representing
24.1% of all of the issued and outstanding common shares of the
Company on a partially diluted basis. The securities acquired by
Ms. Ruffo were acquired for investment purposes. Ms. Ruffo may
increase or reduce her investment in the Company according to
market conditions or other relevant factors. The foregoing
disclosure regarding Ms. Ruffo's holdings is being disseminated
pursuant to National Instrument 62-103 The Early Warning System
and Related Take-Over Bid and Insider Reporting Issues. A copy
of the report to be filed with Canadian securities regulators in
connection with the acquisition of these securities can be obtained
under the Company's profile on the SEDAR website (www.SEDAR.com) or
by contacting the Ms. Ruffo at info@welltold.com.
About The Well Told Company Inc.
Well Told is a female founded, emerging plant-based
wellness company that formulates, develops, distributes and sells a
variety of supplements, remedies and other functional wellness
products. Founded by serial entrepreneur and award-winning leader
Monica Ruffo, it was after
undergoing treatment for breast cancer, and deciding to take her
health into her own hands that she discovered the lack of
transparency and availability of clean, plant-based formulations in
the wellness industry. With the mission "Clean wellness for all",
Well Told's products are currently available in over 2,000 well
known stores across Canada and
over 800 stores in the U.S.
Neither the TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
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SOURCE The Well Told Company Inc.