Wellness company to donate 10 percent from every
supplement bottle sold online during Breast Cancer Awareness Month
to first of its kind program at Sunnybrook Odette Cancer Centre
TORONTO, Oct. 26, 2021 /CNW/ - The Well Told Company
("Well Told" or the "Company" (TSXV: WLCO), founded by breast
cancer survivor Monica Ruffo, will
be donating 10 per cent of every supplement bottle sold online
during the month of October to PYNK: Young Women With Breast
Cancer, a breast cancer treatment program at Sunnybrook Odette
Cancer Centre in Toronto.
Founded by medical oncologist Dr. Ellen
Warner, PYNK is a first of its kind program in Canada designed for women aged 40 years and
younger who have been newly diagnosed with breast cancer. Ruffo
shares a personal connection with the program and its founder Dr.
Warner who led her treatment.
"I'm grateful to be in a position to be able to give back to the
Sunnybrook Odette Cancer Centre and support the work of Dr. Warner,
an extraordinary human who has impacted my life in so many ways,"
said Monica Ruffo, founder and CEO of Well Told. "I admire the
work the PYNK Program does in giving young patients the unique care
they require and for their ongoing commitment to improving
treatment for all young women with breast cancer through
research."
For young women, a breast cancer diagnosis has its unique
challenges. Typically the cancer is fast-growing and higher grade,
which makes it more aggressive and more likely to need
chemotherapy. Additionally, it can cause issues with fertility, and
at a time when many women are focused on their careers or building
a family, the diagnosis and treatment can take a toll on their
personal identity.
Throughout the months of October and November, Well Told is also
sponsoring the Daily Dose x Equipt Breast Cancer Alliance
fundraising event in the Hamptons on Long Island in
New York state, where Ruffo
will be featured as a panelist on the "Daily Dose at the
Table" virtual panel run by the executive director of Breast
Cancer Alliance. On October 27, 2021,
Well Told will also be a featured participant in a wellness event
hosted by Mindful Moves at the Spring Place in New York City. All proceeds from the event
will go towards Breast Cancer Alliance.
About The Well Told Company Inc.:
The Well Told,
Company is a female founded, emerging plant-based wellness company
that formulates, develops, distributes and sells a variety of
supplements, remedies and other functional wellness products.
Founded by serial entrepreneur and award-winning leader
Monica Ruffo, it was after
undergoing treatment for breast cancer, and deciding to take her
health into her own hands that she discovered the lack of
transparency and availability of clean, plant-based formulations in
the wellness industry. With the mission "Clean wellness for all",
Well Told's products are currently available in over 2,000 stores
across Canada
including several well-known retailers.
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accuracy of this release.
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solicitation of an offer to buy, any securities under in
the United States. The securities
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Persons unless registered under the U.S. Securities Act and
applicable state securities laws or an exemption from such
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SOURCE Well Told Inc.