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MONTREAL and PARIS, Feb. 7, 2012 /CNW Telbec/ - PARTA Dialogue Inc. , experts in Social Campaign Optimization and Social Learning, announce the addition of Rona Inc. and Air Transat to the list of companies and brands (Post Foods Canada Corp., Van Houtte® and Koodo Mobile®) already testing and evaluating their e-Value™ social media analytics tool. e-Value™ is a software as a service tool designed to calculate the cost-efficiency of corporate social media campaigns by comparing natural (earned) engagement behavior of online communities against the paid promotion and management efforts deployed by companies to build these followings. All performance results are measured against a growing list of benchmarked social media accounts from global brands with a strong social media presence. As of today, over 1500 brands have their e-Value™ benchmarked. According to Parta Dialogue, e-Value™ is a critical starting point that will allow brand managers to establish ROI for social media spending - a major request from top marketing management in 2012. "We welcome the brands that have joined us as early adopters of our e-Value™ service. With their help, we are on the way to creating a new industry benchmark that will answer brand managers most pressing questions," states Parta's CEO, Paul Allard. For information about e-Value™ analytics: http://www.socialmediaefficiency.com/ About PARTA Parta Dialogue offers Social Media and Social Learning solutions to its clients from offices in Montreal, Paris and Mexico. Many visionary businesses already employ PARTA's solutions for internal and external online engagement. Among these are Renault, Orange, Michelin, Hydro-Québec, Iusacell (Mexico), the Canadian Association of Petroleum Producers, Nestlé Waters, Crédit Agricole, and Fondaction. PARTA is listed on the TSX Venture Exchange under the symbol PAD. PARTA has a subsidiary that specializes in Social E-Learning, Edu-Performance Canada Inc (www.eduperformance.com). For more information, please visit www.partadialogue.com. "Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release."  PARTA DIALOGUE INC. CONTACT: Paul Allard, President & CEO+1 (450) 466 - 7275 ext 35paul.allard@partadialogue.comTom Liacas, VP Social Media+1 (514) 771 - 5120tom.liacas@partadialogue.com

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