MMC Multiplied Media Corporation

Multiplied Media Corporation ("Multiplied" or the "Company") (TSX VENTURE: MMC), a leading provider of mobile local search services, is pleased to announce that U.S.-based Cricket Communications Inc., is providing a preloaded icon for the multi-award winning Poynt mobile local search application for customers on the BlackBerry® Curve™ 8530.

Cricket users on the BlackBerry® Curve™ 8530 will have easy access to the full benefits and features of the Poynt local search app. Poynt offers users a convenient and timesaving, location-aware application that connects them to local businesses, people, restaurants, gas stations and movie theaters at the moment they want to buy or acquire products or services.

Poynt enhances the local search experience with detailed search results and the ability to view movie trailers and showtimes, purchase movie tickets, book dining reservations, view directions on a map, click-to-call a business or view a website. Poynt also displays local weather conditions and connects users to a five-day weather forecast at the click of a button.

"Cricket identified Poynt as an app that provides additional value to their users, whether at home or while traveling," said Andrew Osis, CEO of Multiplied Media. "We are thrilled at the chance to get Poynt in front of Cricket customers with this new preload."

Cricket branded retail stores, dealers nationwide and www.mycricket.com started offering the BlackBerry Curve 8530 on August 3, 2010.

About Multiplied Media Corporation

Multiplied Media (www.multiplied.com) develops and operates mobile applications that enhance the consumers' ability to connect with the people and businesses most important to them. Their multi-award-winning application Poynt (www.poynt.com) is a mobile local search service available over BlackBerry smartphones, iPhone and iPod Touch as well as Android devices. Through agreements with directory and vertical content providers in Canada, the United States and Europe, Poynt simplifies finding and connecting with businesses, retailers and events wherever and whenever it is most convenient for the consumer. The MyInboxNow offering enables low-end feature phones to behave like smartphones for email access. MyInboxNow is available to mobile operators as a private label solution. Headquartered in Calgary, AB, Canada, Multiplied Media trades on the TSX Venture Exchange under the symbol MMC.

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Contacts: FortyThree PR, Inc for Multiplied Media Corporation Evie Smith 831-401-3175 poynt(at)43pr.com