Kiss My Face first to market in branded sunscreens with Botaneco's Hydresia(R) technology
March 01 2012 - 9:00AM
PR Newswire (Canada)
Hydresia® logo to be featured on new collection of sunscreens
QUEBEC CITY, March 1, 2012 /CNW/ - Botaneco Corp. ("Botaneco")
(TSX-V : BOT), a health science company focused on natural
ingredients, today announces the successful development and market
launch of a new collection of sunscreens from Kiss My Face.
Kiss My Face, a leading New York-based natural personal care
company, will be using Botaneco's Hydresia® in multiple sunscreen
products and promoting the Hydresia® brand on the sunscreen
labels. Currently in over 200 personal care products, this is
the first time Botaneco's Hydresia® logo will be displayed on the
product labels. "Companies using Hydresia® in their personal care
products continue to be impressed, " stated Mr. Tony Abboud,
Director of Sales and Marketing at Botaneco. "Having Kiss My
Face, a pioneer in the natural products industry, place the
Hydresia® logo on a new line of sunscreen products is an honor and
further validates the confidence marketers are having with this
revolutionary plant based material." Kiss My Face has re-formulated
its current SPF18, SPF30, Face Factor SPF30 and Face Factor SPF50
to feature Hydresia® as a sustainable, all-natural source of ultra
moisturization to the skin. Botaneco and Kiss My Face have
also co-developed a brand new offering to the line, a SPF40 mineral
sunscreen with Hydresia® that blends into the skin clear, without
the whitening typically seen with competitive natural sunscreens.
"Hydresia® is a great addition to the Kiss My Face Sunscreen
product line. " stated Jim Healy, VP Marketing at Kiss My Face.
"Not only do our consumers get excellent sun protection, now they
get ultra-moisturizing benefits as well". Kiss My Face has
developed a dedicated website and promotional campaign to highlight
this new collection, and the products will be available in leading
retailers across the United States. Please visit
www.kissmyface.com for more details on where you can purchase these
products. About Botaneco Corp. Botaneco Corp. specializes in
personal care, food and nutraceutical ingredients. We are committed
to developing groundbreaking ingredients based on our patented
technologies, and offering multifunctional, tangible and documented
benefits to formulators and consumers alike. Botaneco is a
global developer and marketer of innovative technologies that help
manufacturers meet the consumers growing demand for natural,
environmentally friendly, personal healthcare products. A
competitive advantage to Botaneco's patented technology over
traditional products in the 'green sector' is the ability to
significantly enhance the performance and versatility of these skin
and hair care products. The company has also been awarded the
Canadian Agri-Food Award of Excellence for its flaxseed technology
marketed in the natural food industry. Botaneco holds patents
for its Hydresia® Oleosome, Vegelatum®, Dermylex® Whey Protein and
Flaxseed De-hulling technology. About Kiss My Face For over 30
years Kiss My Face has been a leading innovator in the 'natural'
personal healthcare marketplace. With a successful line of over 200
bath and body products sold in over 19 countries, the company
continues to be a respected leader in natural personal care.
The company sells a variety of products ranging from moisturizers
and liquid soaps to shampoos, shave creams, toothpaste, lip balms
and sunscreen products for adults and kids, which are sold through
premier natural, mass, grocery, online and specialty retailers
including Whole Foods, Wal-Mart, Target, Meijers, Wegmans, Fred
Meyer, Stop n' Shop and drugstore.com. Neither TSX Venture Exchange
nor its Regulation Services Provider (as that term is defined in
the policies of the TSX Venture Exchange) accepts responsibility
for the adequacy or accuracy of this release. Botaneco Corp.
CONTACT: Murray Bruce Chief Financial Officer Botaneco Corp.(403)
668-4612brucem@botaneco.caKevin Richardson, PhD Investor
Relations(204)
899-3868kevin@bridge-relations.comwww.bridge-relations.com
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