REMINDER/TC Media Launches its Brand New Magazine: VERO
September 19 2013 - 6:00AM
Marketwired
TC Media is pleased to announce the official launch of VERO
magazine. The first issue will be on sale at newsstands throughout
Quebec on September 20. The much-awaited magazine, with a
circulation of 120,000, was developed in cooperation with Veronique
Cloutier and will offer rich and relevant content that reflects her
personality and vivacity. VERO will also be on the Web at
veromagazine.ca and on iPad. The magazine was unveiled in Montreal
this evening, with Veronique Cloutier attending of course, along
with Ted Markle, President of TC Media, and Patrick Marsolais as
master of ceremonies.
The visual and editorial quality of VERO is top-notch and its
pages are inspired by the values and interests of its muse. The
magazine's style is elegant and sparkling, simple and contemporary,
and creates an inviting world that has something for women in every
area of their lives. Readers will find special sections that
include Nos buzz, Femmes club, Psycho and Carnet pratique. The pros
who help Vero in her daily life will also reveal their secrets: her
stylist, makeup artist, trainer and mother will each have regular
pages in the fashion, beauty, health and home entertaining sections
of the magazine. Men will also find content that appeals to them in
the Planete hommes section. Elise Castonguay, psychologist, Vincent
Marissal, columnist, Patrick Marsolais, host, and Marilou, from
Trois fois par jour, will also be regular contributors to the
magazine.
"TC Media is very proud to be associated with Vero, one of the
most admired and respected women in Quebec, and to have worked with
her to launch her magazine," says Lise Paul-Hus, Publisher and Vice
President, Consumer Solutions Montreal at TC Media. "As experts in
content creation and multiplatform media solutions, we were well
positioned to develop this new brand on three separate media
platforms, thereby enhancing our brand portfolio and strengthening
our presence among women."
"After hours and days of work, I can finally unveil my magazine!
What a delight! Working on the first issue was a highly enriching
experience for me and I want to thank the fabulous team at TC Media
for their collaboration and support in this magnificent adventure,"
said Veronique Cloutier.
The first issue of VERO
VERO offers 180 pages of pure pleasure and entertainment on the
theme of La vie a la folie! - it's a fabulous life! The VERO logo,
stamped in bright silver, perfectly reflects the style of the
magazine. On the cover of the very first issue, Vero, who is a
favourite with Quebec women and the magazine's muse, is shown
celebrating the very first issue of her magazine. The cover also
introduces a new augmented reality app, Layar(1), which readers can
use to watch a behind-the-scenes video of Vero preparing for the
cover photo shoot.
VERO magazine on the Web
Online readers will be able to access some of the magazine's
content at veromagazine.ca, which will direct them to the new
Magazine tab on Vero's website. On social media, Vero will use her
personal accounts to share content and news specific to the
magazine via the hashtag (#) veromagazine.
Availability and format
Printed on eco-certified(2) and recyclable matte paper that has
a silky feel, VERO is available on newsstands only in Quebec. By
late September, there will be an iPad version on the Apple
Newsstand and readers will be able to subscribe to the four issues
of VERO only in the tablet version. Upcoming issues of VERO will be
published in November 2013, February 2014 and May 2014.
About TC Media
Canada's leading provider of media and marketing activation
solutions, employing about 4,000 people, TC Media reaches 24
million consumers in Canada through its integrated multiplatform
offering that includes print and digital media, the production of
magazines, newspapers, books and custom content, mass and
personalized marketing, interactive and mobile applications, TV
production and door-to-door distribution.
TC Media is a brand of Transcontinental Inc.
(TSX:TCL.A)(TSX:TCL.B)(TSX:TCL.PR.D), which has about 9,500
employees in Canada and the United States, and reported revenues of
C$2.1 billion in 2012. Website www.tc.tc.
Visit www.tc.tc for all the visual materials for the launch of
VERO magazine: the magazine cover and inside pages, photo of
Veronique Cloutier and official photo of the event.
(1) A note on the cover tells readers how to download and use the app.
(2) Certification: FSC = SW-COC-000952
Contacts: Media Katherine Chartrand Director of Internal and
External Communications, TC Media Telephone:
514-392-2091Katherine.chartrand@tc.tc
Transcontinental (TSX:TCL.B)
Historical Stock Chart
From Jun 2024 to Jul 2024
Transcontinental (TSX:TCL.B)
Historical Stock Chart
From Jul 2023 to Jul 2024