ORLANDO, Fla. and LAS VEGAS, Sept. 23,
2019 /PRNewswire/ -- Wyndham Destinations (NYSE: WYND),
the world's largest vacation ownership and exchange company, and
Caesars Entertainment Corporation (NASDAQ: CZR), one of the world's
most diversified casino-entertainment providers, today announced
the extension of their successful marketing partnership. The
companies are building on their 20-year history by extending the
relationship to 2030.
In the agreement, Wyndham Destinations can market vacation
ownership to Caesars customers in its resorts and casinos and
through its large customer database. Wyndham Destinations will also
purchase room nights and other products from Caesars to provide its
customers with exciting travel and entertainment options.
This year, Wyndham Destinations launched new initiatives across
the company – new resort developments and renovations, brand and
marketing projects, customer relationship management and digital
experience enhancements – and it is in the first year of a five
year plan to spend more than $1
billion to continue these customer experience-driven
projects.
Wyndham Destinations is investing in new on-site marketing
locations at several Caesars resort properties in Las Vegas, with physical and digital
enhancements making it easier and more enjoyable for customers to
learn about vacation ownership.
"We are embarking on a journey to reshape our industry-leading
brands and set the direction for the future of timesharing. The
connection with Caesars is our largest marketing relationship, and
it will continue to help drive our growth for years to come," said
Michael D. Brown, president and CEO
of Wyndham Destinations. "The demographics of Caesars customers
match up well with owners in Club Wyndham® and WorldMark
by Wyndham® vacation clubs, and we appreciate the
opportunity to introduce vacation ownership to those customers. We
know Caesars' guests enjoy the types of vacation accommodations we
offer - spacious accommodations with separate bedrooms, fully
equipped kitchens, and comfortable living and dining areas, without
sacrificing access to resort-style amenities and service."
"This partnership further exudes our desire and commitment to
elevate our guest experience through new and exciting offerings,
while expanding our global footprint through meaningful brand and
licensing opportunities," said Chris
Holdren, Executive Vice President and Chief Marketing
Officer for Caesars Entertainment. "As two industry leaders, we
look forward to welcoming new and valued guests to an unparalleled
portfolio of resorts, condos and homes.
Wyndham Destinations vacation clubs feature a flexible points
system that allows owners to book stays at more than 220 Wyndham
vacation club resorts or exchange at 4,300 affiliated resorts in
110 countries with the RCI exchange network.
With 2,000 associates directly employed by Wyndham Destinations
throughout the valley, Las Vegas
serves as a key business hub as well as a popular destination for
owners, with several business locations and resorts. The company's
six resorts in Las Vegas include
the Wyndham Desert Blue, Wyndham Grand Desert, WorldMark Las Vegas
– Boulevard, WorldMark Las Vegas – Spencer
Street, WorldMark Las Vegas – Tropicana Avenue, Wyndham
Tropicana, and the Desert Rose Resort. Each of the six resorts
include sales, marketing, and resort operations career
opportunities.
About Wyndham Destinations
Wyndham Destinations (NYSE:
WYND) believes in putting the world on vacation. As the world's
largest vacation ownership and exchange company, Wyndham
Destinations offers everyday travelers the opportunity to own,
exchange or rent their vacation experience while enjoying the
quality, flexibility and value that Wyndham delivers. The company's
global presence in approximately 110 countries means more vacation
choices for its four million members and owner families, with more
than 220 resorts which offer a contemporary take on the timeshare
model – including vacation club brands Club Wyndham®,
WorldMark® by Wyndham, and Margaritaville Vacation Club®
by Wyndham – 4,300+ affiliated resorts through RCI, the world's
leader in vacation exchange, and 9,000 rental properties from coast
to coast through Wyndham Vacation Rentals, a professional manager
of vacation rental properties. Year after year, a worldwide team of
25,000 associates delivers exceptional vacation experiences to
families around the globe as they make memories to last a lifetime.
At Wyndham Destinations, our world is your destination. Learn more
at WyndhamDestinations.com. Connect with us on Twitter:
@WynDestinations; Facebook: @WyndhamDestinations; Instagram:
@WyndhamDestinations; YouTube: @WyndhamDestinations; and LinkedIn:
@WyndhamDestinations.
About Caesars Entertainment
Caesars Entertainment is
one of the world's most diversified casino-entertainment providers
and the most geographically diverse U.S. casino-entertainment
company. Since its beginning in Reno,
Nevada, in 1937, Caesars Entertainment has grown through
development of new resorts, expansions and acquisitions. Caesars
Entertainment's resorts operate primarily under the Caesars®,
Harrah's® and Horseshoe® brand names. Caesars Entertainment's
portfolio also includes the Caesars Entertainment UK family of
casinos. Caesars Entertainment is focused on building loyalty and
value with its guests through a unique combination of great
service, excellent products, unsurpassed distribution, operational
excellence and technology leadership. Caesars Entertainment is
committed to its employees, suppliers, communities and the
environment through its PEOPLE PLANET PLAY framework. For more
information, please visit www.caesars.com/corporate.
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SOURCE Wyndham Destinations