LAS VEGAS, May 8, 2018 /PRNewswire/ -- RCI, the global
leader in vacation exchange, will soon offer affiliates the ability
to customize vacation confirmations, resulting in a more
personalized experience for members. With more tailored
information, members will be better prepared for upcoming stays and
can focus on enjoying their vacation experience. This new
capability will enhance RCI's robust affiliate advertising program
and enable affiliates to provide resort offers to members in a
number of different ways.
"Helping our affiliates engage with RCI members has been central
to the advertising program we've built over the years," said
Phil Brojan, senior vice president
of global marketing, RCI. "It will be a program that keeps the
guest equally in mind, giving them opportunities to learn more
about the exciting resorts they can experience through our exchange
network. We're always looking to enhance our offerings to
affiliates, and this new program will be another great benefit at
their disposal."
The new offering will allow affiliates to advertise in vacation
confirmations for U.S.-based RCI members, giving them a great
opportunity to prepare guests for upcoming stays. The benefit will
complement RCI's existing affiliate advertising program, which
includes:
Advertorial Opportunities
Affiliates can take advantage of RCI's award-winning Endless
Vacation® magazine, which reaches nearly two million
subscribers with fresh vacation content, travel tips and
destination highlights. From print ads to digital visibility on the
publication's website, mobile app and e-newsletters, the
opportunities are varied. Affiliates can feature branding ads or
opt for an advertorial, which gives members a chance to learn more
about a specific property or area.
"Advertorials feature a mix of different creative components,"
said Brian Bruno, vice president of
content and brand marketing for RCI. "They read similar to an
article, showcasing a property alongside things to do in the
surrounding area or testimonials from members who have stayed
there. It's a great way for affiliates to bring the guest
experience to life."
Specialized Offers
To help drive exchanges at affiliate resorts, RCI's affiliate
advertising program includes specialized offers that allow
affiliates to feature great, on-property offers and deals on
RCI.com. Visible both pre- and post-login, the offers are available
to all RCI members and often include various exchange promotions
like credits on spa treatments, golf and more. Promoted through
RCI's email campaigns and social media channels, these offers
provide affiliates with a great way to showcase their resort's
features and onsite amenities that members can enjoy during their
stay.
Co-Branded Program
Many offers and messages to members can be co-branded to include
both the resort and RCI. By incorporating both of the brands in
direct mail, email, digital advertising and more, members and
owners can make a stronger connection between their ownership and
RCI.
For more information on any of these offerings, visit
RCI.com.
About RCI
RCI is the worldwide leader in vacation exchange with over 4,300
affiliated resorts in nearly 110 countries. RCI pioneered the
concept of vacation exchange in 1974, offering members increased
flexibility and versatility with their vacation ownership
experience. Today, through the RCI Weeks® program,
the week-for-week exchange system, and the RCI Points®
program, the industry's first global points-based exchange system,
RCI provides flexible vacation options to its 3.8 million RCI
subscribing members each year. RCI's luxury exchange program,
The Registry Collection® program, is the world's
largest program of its kind with approximately 200 affiliated
properties either accessible for exchange or under development on
six continents. RCI is part of Wyndham Destination Network and the
Wyndham Worldwide family of brands (NYSE: WYN). For additional
information, visit our media center. RCI can also be found on
Facebook, YouTube and Twitter.
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SOURCE RCI