CareerBuilder.com Launches National Marketing Campaign and Game Plan for High Speed International Expansion
January 22 2008 - 8:00AM
PR Newswire (US)
CHICAGO, Jan. 22 /PRNewswire/ -- On Super Bowl Sunday,
CareerBuilder.com is kicking off a national marketing blitz valued
at over $250 million with two 30-second spots. The blitz is part of
an aggressive game plan off the field as CareerBuilder.com suits up
for rapid expansion domestically and overseas and fierce
competition for the number one position in online recruitment on a
global scale. "CareerBuilder.com is the market leader in the U.S.
with the most revenue and our marketing strategy played a key role
in making that happen," said Matt Ferguson, CEO of
CareerBuilder.com. "With our technology, partnerships, and
learnings from sales and customer service, we can grow this
business in any market economy where there is a free flow of labor
and capital. Europe alone presents a $1.3 billion opportunity."
International Kickoffs In the last two years, CareerBuilder.com
successfully launched organic sites in Canada, the United Kingdom,
Germany and Spain and acquired sites in Greece (kariera.gr), Sweden
(Jobbguiden.se) and The Netherlands (JobbingMall.nl). In India,
CareerBuilder.com launched a site while maintaining a close
partnership with Naukri, and continues to have strong partnerships
with 51Jobs in China and with Incruit in South Korea. Through its
partnership with MSN, CareerBuilder.com launched co-branded Careers
channels in the UK, Germany, the Netherlands and Sweden in 2007. In
2008, CareerBuilder.com plans to accelerate its international
expansion and go head-to-head with top players in several more
markets with MSN. "Our goal is to be the market leader in any
country we enter within five years," said Ferguson. "We are taking
our leadership beyond U.S. borders and establishing
CareerBuilder.com as a global entity." Here's how CareerBuilder.com
stacks up against the competition: Company Stats -- Passing - One
fifth the size of the market leader five years prior,
CareerBuilder.com passed its largest competitor in North America in
2006 with $672 million in revenue. The company widened the revenue
gap in 2007 with $585 million for the first three quarters of the
year, outselling its largest competitor by more than $50 million.*
-- Returns - CareerBuilder.com now commands the highest market
share in the U.S. at 34 percent, a gain of 10 points since 2004. --
Rushing - In 2007, Microsoft purchased a minority equity stake in
CareerBuilder.com. At the same time, CareerBuilder extended its
agreement to be the exclusive job content provider to the MSN
Careers channel in the U.S. through 2013. MSN and CareerBuilder
also broadened their alliance to include key MSN international
sites, facilitating an accelerated global expansion for
CareerBuilder. MSN reaches over 66 percent of all worldwide
Internet visitors. -- Receiving - CareerBuilder.com attracts more
than 23 million unique visitors per month in the U.S., 10 million
more than its largest competitor, according to comScore Media
Metrix. Traffic levels continue to climb in overseas traffic
through partnerships with MSN, acquisitions and organic
investments. -- Defensive Tackles - CareerBuilder.com continues to
invest heavily in growing its sales force and was named one of
BusinessWeek's Best Places to Launch a Career in 2007. Including
support from its newspaper partners, a total of 2,589 people sell
CareerBuilder.com products and services today, an increase of 16
percent over 2006. CareerBuilder.com serves 92 percent of the
FORTUNE 1,000 and 93 percent of the FORTUNE 500, and posts over 1.6
million jobs. -- Playbook - CareerBuilder.com's competitive
standing is partially driven by its strategy to invest is
co-branded partnerships with national, local, industry and niche
sites including 140 newspapers, MSN and America Online.
CareerBuilder.com's search engine powers the online job search
sites for more than 1,400 partners, a 35 percent increase year over
year. -- Special Teams - CareerBuilder.com continues to lead the
industry in technology advancement, creating a unique matching
functionality to hasten the job search and recruitment process. The
company serves on FAST Search & Transfer's Technology Advisory
Board and works exclusively with FAST on product development for
online recruitment, keeping CareerBuilder.com at the forefront of
best-of-breed search engine technology. *Annual revenue to be
released at a later date About CareerBuilder.com CareerBuilder.com
is the nation's largest online job site with more than 23 million
unique visitors and over 1.6 million jobs. Owned by Gannett Co.,
Inc. (NYSE:GCI), Tribune Company (NYSE:TRB), The McClatchy Company
(NYSE:MNI) and Microsoft Corp. (NASDAQ:MSFT), the company offers a
vast online and print network to help job seekers connect with
employers. CareerBuilder.com powers the career centers for more
than 1,400 partners, including 140 newspapers and leading portals
such as America Online and MSN. More than 300,000 employers take
advantage of CareerBuilder.com's easy job postings, 26 million-plus
resumes, Diversity Channel and more. CareerBuilder.com and its
subsidiaries operate in the U.S., Europe, Canada and Asia. For more
information, visit http://www.careerbuilder.com/. Media Contact
Jennifer Grasz 773-527-1164 DATASOURCE: CareerBuilder.com CONTACT:
Jennifer Grasz of CareerBuilder.com, +1-773-527-1164, Web site:
http://www.careerbuilder.com/
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