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Chicagoland's #1 Spanish-Language Daily Newspaper Growing To Meet Demand CHICAGO, Sept. 17 /PRNewswire/ -- Beginning today, the Tribune's daily Spanish-language newspaper Hoy will increase its circulation in the Chicago area by an average of 40 percent, simultaneously increasing its penetration in a number of key suburbs. Distribution will continue to vary by day, with more than 100,000 copies being circulated on Fridays. Distribution of Fin de Semana, the newspaper's home-delivered weekly supplement, will increase in stages starting in October from 211,000 to 290,000. The increase in circulation and coverage area is the next logical step in the evolution of the newspaper, according to Julian Posada, general manager. In the four years since it replaced the weekly newspaper Exito, demand for Hoy from the rapidly growing Hispanic population has increased, particularly in the suburbs. "With pass-along rates of three per copy in the city and five per copy in the suburbs, Hoy currently reaches 449,000 readers every week," said Posada. "With this expansion, we should be able to serve even more of them with relevant, unique content, including new, dedicated pages of suburban news and advertising content." The decision to expand is dictated by continued demographic changes in the local market. There are 1.8 million Hispanics in Chicagoland, or 1 in 5 residents, of whom just over 1 million are Spanish-dominant or bilingual. By 2011, the Hispanic population of the suburbs is projected to grow by 22 percent, compared to 6 percent in the city, and Hoy intends to be their primary choice for news and information, as well as a politically and commercially unifying force that bridges cultures and reminds local Hispanics who they are. The newspaper's readership has grown by 27 percent in the past three years with no increase in distribution, but "our expansion is critical to the long-term success of Hoy," said Posada. The suburbs of Elgin, Aurora, Joliet, and Carpentersville, which also will receive additional editorial attention, are the primary focus of Hoy's expanded suburban distribution at this time. About Hoy Hoy is the nation's leading Spanish-language newspaper, with daily editions in Los Angeles and Chicago. Hoy has average weekday circulation of 160,000, and daily readership of 380,000. Including Hoy's weekend publication Hoy Fin de Semana, Hoy publications have a gross weekly distribution of more than 720,000 copies. Hoy is published by Tribune Company, one of the country's top media companies, operating businesses in publishing, interactive and broadcasting. Visit http://www.hoyinternet.com/ or call (312) 527-8400 for more information. About Chicago Tribune Company Chicago Tribune Company publishes the Pulitzer Prize-winning newspaper with daily readership of about 1.8 million and about 2.6 million on Sunday. The company also operates related print and interactive media serving Chicagoland. Chicago Tribune is the founding publication of Tribune Company (NYSE:TRB), one of the country's leading media companies, operating businesses in broadcasting, publishing and on the Internet. DATASOURCE: Chicago Tribune Company CONTACT: Michael Dizon, +1-312-222-3165, for Chicago Tribune Company Web site: http://chicagotribune.com/ http://www.hoyinternet.com/

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