TRB Tribune

Fashion Critic Booth Moore Named Editor and Chief Critic LOS ANGELES, Aug. 30 /PRNewswire/ -- The Los Angeles Times today announced that IMAGE -- the premier destination dedicated to SoCal's unique perspective on fashion, beauty, shopping and style -- will become a weekly section starting Sunday, September 9th. In addition, Times fashion critic, Booth Moore, has been named IMAGE editor and chief critic and will now oversee print and online (http://www.latimes.com/image) coverage that leaps from the influential streets of L.A. to Milan's catwalks and from SoCal's sample sales to unique DIY tips. "There is no one who covers these areas with the depth and frequency that the Los Angeles Times does," said Michalene Busico, The Times deputy features editor (and IMAGE launch editor). "We've assembled a staff with years of experience covering Hollywood style, the vibrant retail scene, our trend-setting surf and denim industries, the international runways and the endlessly inventive L.A. street scene. We will be about 'image' in every sense of the word." Moore joined The Times in 1996, began covering fashion in 2000 and will retain the post of Times fashion critic, which she has occupied for the past three years. As a result, Times readers and users can look forward to more of her signature reports, as well as broader takes on fashion and culture in her Style Notebook column. Moore is as authoritative on the international couture scene as she is on her home turf, making her the ideal leader as IMAGE breaks news and offers witty cultural observations. "L.A. is where Hollywood intersects with the real world, and the runway intersects with reality," offered Moore. "The Times will report on all of that, but IMAGE will also be a place where readers can see themselves at their most stylish." Having debuted as a monthly section with online counterpart in March 2007, IMAGE has drawn new advertisers to The Times from across the luxury, fashion and lifestyle spectrum and enjoyed overwhelmingly positive response from consumers. Brands looking to connect with Los Angeles' leading market of "buzz" recognize IMAGE as an important outlet for increasing visibility and affirming prominence. "We are in a very exciting time as the immediacy and relevance of newspaper advertising is breaking down traditional barriers within the fashion industry," said Valarie Anderson, Los Angeles Times director of fashion advertising. "With IMAGE's editorial talent and influential audience the Los Angeles Times delivers, the sky is the limit." In addition to Booth Moore's new post, IMAGE has also expanded its' talented editorial staff, including: -- Melissa Magsaysay, Assistant Editor. Melissa, who came to Los Angeles three years ago as Women's Wear Daily's West Coast market editor, joined The Times last March and since then, has worked as Image's fashion market editor. She's also found time to fill the roles of stylist and writer, most recently with a memorable piece on post-rehab chic. -- Monica Corcoran, Staff Writer. Monica will report on the intersection of style and Hollywood, a subject she has covered extensively as style editor at Variety, as a regular contributor to The New York Times and on her own irreverent blog, The Stylephile, (which will continue under a new name at latimes.com). Monica, who has also been a writer at InStyle and editor at Worth, will continue her daily blog on the Image website, beginning Sept. 9. -- Adam Tschorn, Staff Writer. Adam, who joined Image in March, covers men's wear, sport and surf brands, and the denim industry -- including his recent Image cover on L.A. as the creative hub of the world denim scene. He began writing about men's fashion three years ago as West Coast editor of DNR, a trade publication. -- Emili Vesilind, Staff Writer. Emili will be covering the vibrant retail scene in L.A. and beyond, as well as street fashion. She was the West Coast retail editor at Women's Wear Daily and her background includes stints for the Robb Report, Movieline's Hollywood Life and Distinction. Emili will concentrate on breaking stories for the section and Page 1, as well as on larger trend pieces. From surfer boys to red carpet queens, from the cult of yoga to the cult of cosmetic surgery and from the street chic of East L.A. to the glam parties of Beverly Hills, IMAGE is a smart cultural observer of L.A.'s greatest obsession: the way we present ourselves to the world. IMAGE launched in March of 2007 and is complemented by an eclectic, 24/7 web companion (http://www.latimes.com/image) promising daily updates, video direct from the runways, multimedia interviews and photo galleries direct from LA Fashion Week. In addition, users can expect a daily style item hand-picked by the IMAGE staff; photo galleries from New York, London, Paris and Milan Fashion Weeks; a weekly shopping column; an interactive, user generated "street style" element and links to video shorts from designers. About the Los Angeles Times The Los Angeles Times is the largest metropolitan daily newspaper in the country, with a daily readership of 2.2 million and 3.3 million on Sunday. The Los Angeles Times and its media businesses and affiliates -- including latimes.com, The Envelope/theenvelope.com, Times Community Newspapers, Recycler Classifieds, Hoy, and California Community News -- reach approximately 8.1. million or 62% of all adults in the Southern California marketplace. The Pulitzer Prize-winning Los Angeles Times, has been covering Southern California for over 125 years and is part of Tribune Company (NYSE:TRB), one of the country's leading media companies with businesses in publishing, the Internet and broadcasting. Additional information about the Los Angeles Times is available at http://www.latimes.com/mediacenter. DATASOURCE: Los Angeles Times CONTACT: Nancy Sullivan of Los Angeles Times, +1-213-237-6160, ; or Tracy Mallozzi of The Rose Group, +1-310-280-3710, Web site: http://www.latimes.com/image

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