Toysrus.com Selected as One of The Top 50 Best of The Web by Internet Retailer WAYNE, N.J., Dec. 11 /PRNewswire-FirstCall/ -- Toysrus.com (http://www.toysrus.com/) has been selected among Top 50 retail sites by Internet Retailer, a monthly national business magazine and website serving the on-line retailing community. "Toysrus.com has put together a winning combination by capitalizing on its brand's merchandising expertise while leveraging Amazon's best of breed technology for site operations," said Kurt Peters, editor of Internet Retailer. "In addition, its growing family of specialty sites is turning it into a year-round destination for shoppers, a smart extension of the seasonal toy business. We're pleased to include Toysrus.com in Internet Retailer's Top 50." Since launching its first e-commerce site in June 1998 at http://www.toysrus.com/, Toysrus.com has become one of the most popular and fastest growing sites within the on-line shopping category. The customer base has increased from one million to more than nine million in the last three years alone. "Our value proposition is good product, good service and incredible selection at a very sharp price," said Ray Arthur, president of Toysrus.com. "Our e-tailing has taken the shopping experience to new levels, allowing the consumer to shop our family of brands when they want, where they want." The fifth annual Internet Retailer Best of the Web--Top 50 Retailing Sites recognizes excellence in web merchandising within a wide range of retailers. The editors base their selections of the Top 50 on consultations with members of Internet Retailer's Editorial Board of Advisers and with industry consultants and analysts, nominations from readers and the editors' own experience in dealing with sites, both professionally and personally, throughout the year. For full story text go to http://www.internetretailer.com/article.asp?id=10757#toysrus About Internet Retailer Published by Chicago-based Vertical Web Media LLC, Internet Retailer is a monthly national business magazine and web site that serve the retailing community. They focus on the Internet's vital role in a wide array of retailing activities, including web merchandising, supply chain management and multi-channel integration. The magazine's 34,000 subscribers are senior executives primarily from retail chains, independent stores and catalogs. Internet Retailer's circulation represents the largest multi-channel readership base of any retailing magazine. The magazine also publishes the most widely read e-mail newsletter in retailing, IRNewsLink, which is distributed twice-weekly to 27,000 opt-in subscribers. About Toys "R" Us Toys "R" Us, one of the world's leading retailers of toys, children's apparel and baby products, currently sells merchandise through 1,631 stores worldwide: 681 toy stores in the United States; 571 international toy stores including licensed and franchised stores; 193 Babies "R" Us stores; 146 Kids R Us children's clothing stores; 36 Imaginarium stores; 4 Geoffrey stores; and through Internet sites at http://www.toysrus.com/, http://www.babiesrus.com/ , http://www.imaginarium.com/ and http://www.sportsrus.com/ . DATASOURCE: Toys "R" Us CONTACT: Susan McLaughlin or Nicole Patzer of Toys "R" Us, +1-973-617-5900, , ; or Kurt Peters of Internet Retailer, +1-312-362-9529, Web site: http://www.toysrus.com/ http://www.internetretailer.com/article.asp?id=10757#toysrus

Copyright