TSD Tele Sudeste Cel

4Q04 Results - Tele Sudeste Celular Participacoes S.A. SAO PAULO, Brazil, Feb. 18 /PRNewswire-FirstCall/ -- Tele Sudeste Celular Participacoes S.A. ("TSD"), (Bovespa: TSEP3 (ON = Common Shares); TSEP4 (PN = Preferred Shares); (NYSE:TSD), announced its consolidated results for forth quarter and full year of 2004 (4Q04 and 2004). R$ milhoes 4Q04 4Q03 2004 2003 Net Operating Revenue 518.9 498.3 1,927.0 1,892.4 Total Operating Costs (416.9) (320.6) (1,398.1) (1,214.1) EBITDA 102.0 177.7 528.9 678.3 EBITDA Margin (%) 19.7% 35.7% 27.4% 35.8% Net Result 8.3 57.3 92.8 156.3 Number of customers (thousand) 4,376 3,708 4,376 3,708 Market share (source: Anatel) 47.7% 49.3% 47.7% 49.3% Net Additions (thousand) 311 225 668 254 First 3G cellular operator in Latin America, a key tool for the company's innovation strategy, which was possible due to the CDMA2000 1xEV-DO technology. Absolute leadership in innovation and variety of services launched on the market. Successful in the differentiation strategy as regards its competitors as a result of the provision of innovating services such as "VIVO Encontra" and "VIVO Agenda". Successful in its high value and corporate market focus. VIVO Empresas program reaches 1.5 million customers all over Brazil after 1 year of existence . TSD's customer base rose 18.0% over last year and 7.7% over 3Q04, recording 4,376 thousand customers. Post-paid customer base increased by 8.9% in relation to last year. Net additions in 2004 were 163.0% above those recorded in the previous year. Post-paid additions in 4Q04 were 310.5% higher than those recorded for 4Q03, showing the success of the commercial campaigns. The market share of net additions was 40.1% higher in 4.5 p.p. in comparison to 4Q03. SAC recorded a 3.8% reduction, as compared to 3Q04, reflecting the increase in the entry barriers of new pre-paid customers, despite the strong competition and marketing campaigns turned to different market segments. Churn at 2.5%, remaining stable in relation to 4Q03 and 3Q04, showing the successful customer retention campaigns. Post-paid MOU increased by 3.5% and 1.5% in relation to 4Q03 and 3Q04, respectively. TSD's productivity grew 61.5% and 9.2% when compared to 4Q03 and 3Q04, showing efficiency gains in its operations. Data revenues grew 81.5% and 33.6% in relation to 4Q03 and 3Q04, showing sustained growth. To download the complete version of the Company's earnings release, please visit our website: http://www.vivo.com.br/ir Tele Sudeste, along with Telesp Celular Participacoes S.A. (controller of Tele Centro Oeste Participacoes S.A.), Tele Leste Celular Participacoes S.A., and Celular CRT Participacoes S.A make up the assets of the Joint Venture undertaken by Telefonica Moviles and Portugal Telecom, operating under the VIVO brand, Top of Mind in the Brazilian market. On December, 2004 VIVO Group recorded 26 million customers, thus consolidating its market leadership. DATASOURCE: Tele Sudeste Celular Participacoes S.A. CONTACT: VIVO Investor Relations, +55-11-5105-1172, or Web site: http://www.vivo.com.br/

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