Six Flags Announces New Entertainment and Marketing Department
January 11 2006 - 8:00AM
PR Newswire (US)
Department to Focus on Providing Enhanced Entertainment Experience
for Six Flags Guests Nationwide NEW YORK, Jan. 11
/PRNewswire-FirstCall/ -- Mark Shapiro, President and CEO of Six
Flags Inc (NYSE:PKS), announced today the creation of the company's
new Entertainment and Marketing department. The department, led by
veterans of the entertainment, marketing and communications fields,
will focus on creating a rich entertainment environment focused on
the family audience at Six Flags parks around the country. "At Six
Flags, our mission is to surround the best rides in the world with
entertainment from the fields of music, theater, sports, film and
television," said Shapiro. "We want to be about more than rides --
Six Flags must be about a wider, more fulfilling experience. We
also look forward to recharging our broad relationship with Warner
Bros. through such great brands as Looney Tunes and DC Comics." The
new department, based in New York City, includes in-park
entertainment, promotions, licensing agreements, advertising,
communications and investor relations. Former ESPN executive Mike
Antinoro will lead the division as Executive Vice President,
Entertainment and Marketing. "Mike is a strong and creative leader
who will focus on enhancing the Six Flags entertainment experience
while fielding dynamic new marketing and communications programs to
improve customer satisfaction and drive business and buzz to our
parks," said Shapiro. Antinoro served as the Executive Producer of
ESPN Original Entertainment (EOE) through November 2005. EOE is the
core creative group that led the ESPN brand into non-traditional
sports and entertainment programming. During his tenure at EOE,
Antinoro created a number of successful original movies, a
critically acclaimed dramatic series, talk, reality and game shows,
documentaries and "The World Series of Poker" franchise. EOE won
the prestigious Peabody Award in 2002 and since 2000 has been
nominated for more than 20 Sports Emmys. Prior to his work at EOE,
Antinoro served directly under Shapiro as coordinating producer of
ESPN's landmark SportsCentury series. "I'm incredibly enthusiastic
about the opportunity to play a role in the rebirth of the Six
Flags brand, and we've put together an outstanding leadership team
to support this effort," said Antinoro. "I'm confident that their
combination of experience and past successes will help Six Flags
achieve new heights in providing the most creative and attractive
entertainment environment possible for our Six Flags guests."
Reporting to Antinoro will be: Angelina Vieira, Senior Vice
President, Entertainment and Marketing. As President of Bugaboo,
creators of the popular Bugaboo Frog baby stroller, Angie launched
the company's North American marketing campaigns, enabling sales
growth of over 500 percent in just two years. Earlier, with
advertising agency Wieden + Kennedy, she worked to build brands for
Nike, Microsoft, cK one, Krispy Kreme Doughnuts and ESPN. For Nike
Women, Vieira heightened awareness of sports for young girls
through the "If You Let Me Play" campaign; at ESPN, her
responsibilities included the award winning campaign "This is
SportsCenter," and the network's first brand campaign, "Without
Sports." Wendy Goldberg, Senior Vice President, Communications. As
a senior strategist in corporate communications, Goldberg played a
leadership role in building and maintaining companies' brand equity
and focus on the consumer. From 1996 to 2002, she established and
built the communications discipline for America Online, Inc.'s
pioneering efforts in e-commerce and interactive marketing. She
also developed and implemented a number of communications
strategies, both internal and external, for the company's brand
marketing, partner relations, member services and technologies
organizations. Six Flags is the world's largest regional theme park
company. LOONEY TUNES: TM & (C) Warner Bros. Entertainment Inc.
DC SUPER HEROES: TM & (C) DC Comics. (s06) Forward Looking
Statements: The information contained in this news release, other
than historical information, consists of forward-looking statements
within the meaning of Section 27A of the Securities Act and Section
21E of the Securities Exchange Act. These statements may involve
risks and uncertainties that could cause actual results to differ
materially from those described in such statements. These risks and
uncertainties include, among others, the costs of reviewing and
responding to the unsolicited offer and consent solicitation, and
other impacts of the proposed offer on Six Flags' operations.
Although Six Flags believes that the expectations reflected in such
forward-looking statements are reasonable, it can give no assurance
that such expectations will prove to have been correct. Important
factors, including factors impacting attendance, such as local
conditions, events, disturbances and terrorist activities, risks of
accidents occurring at Six Flags' parks, adverse weather
conditions, general economic conditions (including consumer
spending patterns), competition, pending, threatened or future
legal proceedings and other factors could cause actual results to
differ materially from Six Flags' expectations. Reference is made
to a more complete discussion of forward-looking statements and
applicable risks contained under the captions "Cautionary Note
Regarding Forward-Looking Statements" and "Business - Risk Factors"
in Six Flags' Annual Report on Form 10-K for the year ended
December 31, 2004, which is available free of charge on Six Flags'
website at http://www.sixflags.com/ DATASOURCE: Six Flags Inc
CONTACT: Deborah Nauser, VP-Communications of Six Flags Inc,
+1-405-475-2500 ext. 288 Web site: http://www.sixflags.com/
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