New Dex Yellow Pages Drive Salt Lake City Residents Toward Local Information
September 09 2008 - 8:30AM
PR Newswire (US)
New Dex Directories Feature Updated Business and Community
Information, Including Details on Popular 'Road to Success' and
'Keys to Success' Educational Programs SALT LAKE CITY, Sept. 9
/PRNewswire-FirstCall/ -- Salt Lake City residents looking for a
restaurant near EnergySolutions Arena or places to visit around
Temple Square can now turn to the updated 2008 Dex(R) Yellow Pages
for information. The latest edition of the Dex Yellow Pages
contains detailed information on thousands of local businesses and
community resources. The new directories also contain updated
Community Pages that contain a special section devoted to two
popular community programs: The Ken Garff "Road to Success" and Ken
Garff "Keys to Success." The programs promote literacy and
education among area school children. Dex is sponsoring both
programs, and this year's print directory contains details on the
programs' goals and how people can become involved. "Dex has always
been about providing residents of Salt Lake City with useful
information about their community, and this year we're taking that
a step further through our continued support and sponsorship of the
Ken Garff programs," said Randi Kobak, regional marketing manager,
Dex. "Now, with the new directories and DexKnows.com(TM), our local
online search tool, Salt Lake City residents have all of the
resources they need to find information about local businesses and
activities." Yellow Pages remain a vital resource for adults
seeking local businesses. According to a recent Knowledge
Networks/SRI Industry Usage Study, approximately 87 percent of the
U.S. population used the print Yellow Pages in 2007. Yellow Pages
usage -- including print and online searches -- grew to 17.2
billion searches in 2007, up from 16.7 billion in 2006. About Dex
Dex is part of R.H. Donnelley (NYSE:RHD), which connects businesses
and consumers through its portfolio of print and interactive
marketing solutions. Small- and medium-sized businesses look to the
company's experienced team of marketing consultants to help them
grow their businesses and drive sales leads. Consumers depend on
the company's reliable, trusted, local business content to deliver
the most relevant search results when they are seeking local goods
and services. For more information, visit http://www.dexknows.com/
and http://www.rhd.com/. DATASOURCE: R.H. Donnelley CONTACT: Peter
Larmey of Dex, +1-919-297-1521, Web site: http://www.rhd.com/
http://www.dexknows.com/
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