Holiday Survey Reveals Consumer Shopping Habits This Season
December 05 2018 - 9:44AM
Business Wire
Grocery shopping online grows; spending too
much money number one cause of stress; friends will receive least
expensive gifts
With the holiday season now in full swing, consumers say they
are flocking online to buy everything from holiday gifts to
groceries, according to a holiday survey(1) by Quotient Technology
Inc. and its popular savings app, Coupons.com. More than 27% of
those surveyed said they plan to buy groceries online for their
holiday dinners, with 63% saying they plan to shop online or mostly
online for holiday gifts.
And what’s causing the most anxiety this holiday season? The
thought of spending too much money.
As people plan to buy their groceries online for delivery or
picking up at the store, saving money is definitely top of mind.
Per Quotient’s holiday survey, 74% said they will use digital
coupons when buying groceries online, compared to 17% who said they
won’t use coupons and 9% who plan to use paper coupons. When asked
why they use digital coupons for groceries, 69% said, “digital
makes it so easy to save.”
“The holiday season is the perfect time to become a savvy
shopper by using simple money saving tools and strategies,” said
Jeanette Pavini, savings expert with Coupons.com. “Groceries are
one area where you can save hundreds of dollars by simply buying
what is on sale and combining that with coupons from your savings
apps, all from your smart phone! Another perk: saving money can
reduce your stress this season.”
While the holiday season is a time of joy, it can also come with
stress. Spending too much money (38%) is the number one cause of
holiday anxiety, according to Quotient’s holiday survey, followed
by shopping for the perfect gifts (20%), planning, shopping and
cooking holiday dinners (16%), and then socializing with family and
friends (14%).
Not surprisingly, shopping online for holiday gifts is a
preference for many: 24% said they will only shop online and 39%
will mostly shop online. This compares to 15% planning to shop only
in-store and 22% expecting to shop mostly in-store.
Convenience (34%) was the number one reason to shop online,
followed by 20% who believe they find the best gifts both online
and in-store, and 15% who said there’s more choices online. For
in-store shoppers,16% enjoy the fun of shopping in-store, and 15%
want to touch and feel the products.
Other holiday findings:
Who will shoppers spend the least amount of money on to buy a
holiday gift?
- More than 16% will spend the least on
their friends, and 14% will spend the least on their significant
others, brothers and sisters, and co-workers (which all tied for
second).
When do shoppers think the best deals are for holiday gifts?
- While most respondents cited Black
Friday and Cyber Monday as the best days for deals, 27% said smart
shopping wins out as a way to get great deals on holiday gifts
year-round.
So how are people feeling about the upcoming year? Fifty-two
percent say they are more confident about their personal finances
than last year, while 25% feel the same confidence level as last
year and 23% feeling less confident.
Why? Thirty-one percent said they have good jobs, followed by
21% who already have money saved. Seventeen percent surveyed are
buried in student debt.
To start saving today and reduce holiday anxiety, download the
Coupons.com app.
About Quotient Technology Inc.
Quotient Technology Inc. (NYSE: QUOT) is the leading digital
promotions, media and analytics company using proprietary data to
deliver personalized digital coupons and ads to millions of
shoppers daily. Our core platform, Quotient Retailer iQ™,
connects to a retailer’s point-of-sale system and provides
targeting and analytics for consumer packaged goods (CPG) brands
and retailers. Our distribution network also includes
our Coupons.com app and website, thousands of publishing
partners and, in Europe , the Shopmium mobile
app. We serve hundreds of CPGs, such as Clorox, Procter &
Gamble, General Mills and Kellogg’s, and retailers like
Albertsons Companies, CVS, Dollar General, Kroger and Walgreens. We
operate Crisp Mobile, which creates mobile ads aimed at
shoppers, and Ahalogy, a leading influencer marketing firm.
Founded in 1998, Quotient is based in Mountain View,
California, with offices across the U.S., in Bangalore,
India; Paris and London. Learn more
at Quotient.com, and follow us on Twitter @Quotient.
Quotient, the Quotient logo, Quotient Retailer iQ, Shopmium and
Ahalogy are trademarks or registered trademarks of Quotient
Technology Inc. and its subsidiaries in the United
States and other countries. Other marks are the property of
their respective owners.
(1) Quotient Technology online holiday shopping survey using
Survey Monkey with 555 respondents, aged 18 – 44, throughout the
United States.
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version on businesswire.com: https://www.businesswire.com/news/home/20181205005473/en/
Quotient Technology Inc.Phillip SontagSenior Director,
Communicationspsontag@quotient.com
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