Quotient Launches Multi-Touch Media Measurement For Retail Media
March 15 2022 - 8:00AM
Business Wire
The on-demand measurement platform delivers
transparent performance metrics of ad dollars across channels
Quotient (NYSE: QUOT), the leading digital media and promotions
technology company, today announced that its new impression-based
multi-touch media measurement methodology is now available for all
of its clients across on- and offsite display, digital out-of-home
and sponsored search media channels via Quotient analytics.
Quotient held an early adopter program in July 2021 with a
select number of cross-industry brands. This full market launch
includes enhancements developed from the feedback of this
program.
Quotient’s Retail Media offering, designed to deliver outcomes
and drive sales, now enables brands, agencies and partners to
measure performance across one or multiple consumer touchpoints,
with the ability to both aggregate overall impressions and view
performance by individual channels to understand total business
impact with data that is refreshed daily.
With the launch, users are also able to benefit from expanded
transparency of data through new on-demand, self-serve access to
the platform, enabling in-flight reporting and flexible
attribution.
“We are on a mission to ensure every dollar of investment drives
outcomes for our advertising and retailer partners,” said Matt
Krepsik, CTO at Quotient. “This launch is a reflection of our
continued product innovation to further our omnichannel
capabilities and differentiate our retail media platform.”
“We are excited to see that Quotient is bringing a solution that
combines many marketing touch points into one unified media
measurement platform,” said Yolanda Angulo, Director
Customer/Shopper Marketing, East Area Customers at Mondelez
International. “This new transparency has the potential to unlock
new opportunities for our brands, improve future program results
and ultimately impact category sales. This on-demand access to
analytics will help us gain insights and offer more value to our
shoppers and to our retail partners.”
About Quotient
Quotient (NYSE: QUOT) is the leading digital media and
promotions technology company for advertisers, retailers and
consumers. Our omnichannel platform is powered by exclusive
consumer spending data, location intelligence and purchase intent
data to reach millions of shoppers daily and deliver measurable,
incremental sales.
Quotient partners with leading advertisers and retailers,
including Clorox, Procter & Gamble, General Mills, Unilever,
CVS, Dollar General and Peapod Digital Labs, a company of Ahold
Delhaize USA. Quotient is headquartered in Salt Lake City, UT and
has offices in Mountain View, Cincinnati, New York, Bangalore,
Paris, London and Tel Aviv. For more information visit
www.quotient.com.
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Brands2Life on behalf of Quotient Rich Gallagher 347-229-2482
quotient@brands2life.com
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