Goody’s® Introduces New “GET TO GOOD™” Marketing Campaign
May 31 2023 - 9:00AM
Goody’s®, the fast acting, over-the-counter pain reliever in single
dose powder form, announces the launch of its new national
marketing campaign. The trusted brand in the south for over 90
years, Goody’s®, a Prestige Consumer Healthcare brand, will now be
showcased countrywide with “GET TO GOOD™” featuring a diverse cast
of characters including a makeup artist, weekend warrior, and gamer
who embody the Goody’s consumer, leading active lives and refusing
to be slowed down by pain.
This is Goody’s® first national marketing
campaign and is supported by a 360-degree integrated plan including
digital advertising, social media content (Instagram, Facebook,
Pinterest, Reddit), shopper, and e-commerce.
In contrast to typical pain relief ads, the
initial spots portray real-life hustlers who approach life with
gusto, make every moment count, and kick their headaches, body
aches and hangovers to the curb. We meet these characters at the
first spark of discomfort and follow them as they choose Goody’s®
to provide rapid relief, aligning with the speed of their
lifestyle, and enabling them to continue to dominate their
respective days. GET TO GOOD™ invites consumers to be
unapologetically authentic and to rely on Goody’s® rapid dissolving
powder, formulated to provide fast pain relief.
Extensive research into Goody’s® consumers led
to the development of the GET TO GOOD™ campaign, with findings
confirming that Goody’s® consumers want speedy pain relief so that
they can get back to their daily routines. An overwhelming majority
lead vigorous lives with over 87% working out, exercising, or
playing sports three times per week or more. They want convenient
to carry, easy to take, fast-acting, and targeted OTC pain relief
options such as a single dose powder that dissolves more rapidly
than pills.1
“Goody’s® has been trusted by millions over its
ninety-one-year history for its targeted formulas and speed of
relief,” said Matt Steele, Senior Brand Manager for Goody’s®. “The
GET TO GOOD™ campaign captures Goody’s® in a fresh and engaging
way. We believe that this creative will resonate with our
consumers, modern-day hustlers who are exceptionally active and
refuse to let pain get in the way of their goals. We hope it will
serve as a catalyst for living life without hesitation.”
Digital ads commenced in April 2023. To capture
the essence of Goody’s® consumers, the brand partnered with The
Vortex, FCB Chicago, and Chromista for the GET TO GOOD™
campaign.
Goody’s® GET TO GOOD™ Spots:
https://www.youtube.com/channel/UC0g-GlPKknSn5b-7ZwQ42dg
Made with potent pain relievers, like
acetaminophen and/or aspirin, plus a boost of caffeine, the fast
pain relief powders block pain signals at the source, hitting pain
right where it hurts and relieving a variety of body pains and
headaches, muscle and back aches, and hangovers. Offerings include
Extra Strength, Cool Orange, Mixed Fruit Blast, and Hangover and
are available at major retailers nationwide including Walmart, CVS,
Dollar General, Family Dollar, Kroger, and Amazon. For more
information, visit https://www.goodyspowder.com/ or follow Goody’s®
on Instagram, Facebook, Twitter, or YouTube.
About Goody’s®Goody’s® is the
fast acting, over-the-counter pain reliever in single dose powder
form trusted by millions over its ninety-one-year history. Goody’s®
provides relief from headaches, back and body pain, pain with
sleeplessness and hangover. Use as directed. To learn more, visit
www.goodyspowder.com.
About Prestige Consumer
HealthcarePrestige Consumer Healthcare is a leading
consumer healthcare products company with sales throughout the U.S.
and Canada, Australia, and in certain other international markets.
The Company’s diverse portfolio of brands include Monistat® and
Summer’s Eve® women's health products, BC® and Goody's® pain
relievers, Clear Eyes® and TheraTears® eye care products, DenTek®
specialty oral care products, Dramamine® motion sickness
treatments, Fleet® enemas and glycerin suppositories, Chloraseptic®
and Luden's® sore throat treatments and drops, Compound W® wart
treatments, Little Remedies® pediatric over-the-counter products,
Boudreaux’s Butt Paste® diaper rash ointments, Nix® lice treatment,
Debrox® earwax remover, Gaviscon® antacid in Canada, and Hydralyte®
rehydration products and the Fess® line of nasal and sinus care
products in Australia. Visit the Company's website at
www.prestigeconsumerhealthcare.com.
Use Goody’s© as directed.
1Analgesic Attitude & Usage and Segmentation Survey, October
2021
Contact:
Stephanie Fray,
CONUNDRUM310-721-1403stephanie@conundrummarketing.com
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