Pre-Paid Legal Services Launches Recruitment Program on Fox News Network
December 29 2010 - 7:01AM
PR Newswire (Canada)
ADA, Okla., Dec. 29, 2010 /CNW/ -- On Saturday, January 1, 2011,
Pre-Paid Legal Services, Inc. (NYSE: PPD) will launch a special
promotional and recruitment program, "Pre-Paid Legal Services,
Inc.: A Business for Today," on the Fox Business Network (FBN), a
part of the Fox News Network (FNN). The 30 minute program will
premiere at 12:00 noon (EST) and be re-broadcast at 4:00 p.m. (EST)
in all FBN markets. Additional segments in the ongoing program are
now being developed and will feature a variety of PPD leaders. The
videotaped program will offer Fox Business News viewers an
informative, fast-paced perspective on the business opportunity
available to motivated individuals who want to work for themselves
in a position with strong self-determined earning potential. The
initial segment will feature two former Attorneys General (AG),
Mike Moore, a four-term AG from the State of Mississippi and Mike
Turpen, a former AG from the State of Oklahoma. Moore, now head of
the Mike Moore Law Firm, LLC, is on the Advisory Council for PPD
and Mike Turpen is a partner with Oklahoma-based Riggs, Abney,
Neal, Turpen, Orbison & Lewis, Inc., a provider law firm for
PPD since 1987. Both Moore and Turpen will discuss their personal
experience with PPD and the value of affordable legal services for
everyday legal problems. The January 1 segment will also feature
PPD's Co-CEO and Chief Marketing Officer Mark Brown and a group of
leading independent associates for the company who will discuss the
PPD business opportunity. Independent associates who will offer
their personal success stories include: Dave Savula of Dawsonville,
Georgia; Darnell Self, Upper Marlboro, Maryland; Brian Carruthers,
Davidsonville, Maryland; and Mark Smith of Mission Viejo,
California. "We believe the 'Pre-Paid Legal Services, Inc.: A
Business for Today' broadcast on Fox Business Network will provide
a unique opportunity to communicate our message directly to
important demographic segments of the population, while also
offering a high-profile presentation that can be utilized for
business development by thousands of PPD independent associates
throughout the U.S. and four provinces of Canada," said Harland C.
Stonecipher, PPD's Founder and Chairman of the Board. PPD utilizes
a direct selling business model to market its legal service plans
to individuals, employee groups and small business owners
throughout the PPD service market. In preparation for the January 1
premiere, PPD has prepared an advance promotional video that is
being used by the independent associates to generate interest in
the broadcast and the use of this program for business development
purposes. The company anticipates that thousands of business
meetings and direct selling opportunities will be held in
conjunction with the program. PPD Co-CEO Brown believes the
"Business for Today" program will help to bring the Pre-Paid Legal
message, "Making a Living, While Making a Difference" to new
audiences who are looking for either a part-time or a full-time
business opportunity. "Pre-Paid Legal Services is a one-of-a-kind
company in the direct selling industry. We offer a product that
everyone needs - access to affordable legal services - and the
product is marketed by independent associates who have the
opportunity to develop a successful business while helping others
find answers to their personal legal service needs," Brown said.
Fox Business News is a part of Fox News Network, LLC. Headquartered
in News Corporation's studios in midtown Manhattan, FBN also has
established bureaus in such key markets as Chicago, Los Angeles,
San Francisco (Silicon Valley), Washington, D.C. and London. Fox
Business News is carried by multiple cable operators, including
Time Warner, Comcast, Charter and Direct TV, as well as
FOXBusiness.com. About PPD -- We believe our products are one of a
kind, life events legal service plans. Our plans provide for legal
service benefits provided through a network of independent law
firms across the U.S. and Canada, and include unlimited attorney
consultation, will preparation, traffic violation defense,
automobile-related criminal charges defense, letter writing,
document preparation and review and a general trial defense
benefit. We have an identity theft restoration product we think is
also one of a kind due to the combination of our identity theft
restoration partner and our provider law firms. More information
about us and our products can be found at our homepage at
http://www.prepaidlegal.com. Forward-Looking Statements --
Statements in this press release, other than purely historical
information, regarding our future plans and objectives and expected
operating results, dividends and share repurchases and statements
of the assumptions underlying such statements, constitute
forward-looking statements within the meaning of Section 21E of the
Securities Exchange Act of 1934. The forward-looking statements
contained herein are based on certain assumptions that may not be
correct. They are subject to risks and uncertainties incident to
our business that could cause actual results to differ materially
from those described in the forward-looking statements. These risks
and uncertainties are described in the reports and statements filed
by us with the Securities and Exchange Commission, including (among
others) those listed in our Form 10-K, Form 10-Q and Form 8-K, and
include the risks that our membership persistency or renewal rates
may decline, that we may not be able to continue to grow our
memberships and earnings, that we are dependent on the continued
active participation of our principal executive officer, that
pending or future litigation may have a material adverse effect on
us if resolved unfavorably to us, that we may have compromises of
our information security, that consumer purchases of discretionary
items may be impacted by a downturn in the economy, that we could
be adversely affected by regulatory developments, that competition
could adversely affect us, that we are substantially dependent on
our marketing force, that our stock price may be affected by short
sellers, that we have been unable to increase our employee group
membership sales, that our active premium in force is not
indicative of future revenue as a result of changes in active
memberships from cancellations and additional membership sales and
that we have repurchased more than half of our outstanding shares.
Please refer to pages 16 through 19 of our 2009 Form 10-K and pages
7 and 8 of our September 30, 2010 Form 10-Q for a more complete
description of these risks. We undertake no duty to update any of
the forward-looking statements in this release. George Snyder, PR
Director of Pre-Paid Legal Services, Inc., desk, +1-580-421-6339,
cell, +1-580-310-4067, georgesnyder@pplsi.com Web Site:
http://www.prepaidlegal.com
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