ADA, Okla., Dec. 29, 2010 /PRNewswire/ -- On Saturday, January 1, 2011, Pre-Paid Legal
Services, Inc. (NYSE: PPD) will launch a special promotional and
recruitment program, "Pre-Paid Legal Services, Inc.: A Business for
Today," on the Fox Business Network (FBN), a part of the Fox News
Network (FNN). The 30 minute program will premiere at 12:00 noon
(EST) and be re-broadcast at 4:00 p.m.
(EST) in all FBN markets. Additional segments in the ongoing
program are now being developed and will feature a variety of PPD
leaders.
The videotaped program will offer Fox Business News viewers an
informative, fast-paced perspective on the business opportunity
available to motivated individuals who want to work for themselves
in a position with strong self-determined earning potential.
The initial segment will feature two former Attorneys General
(AG), Mike Moore, a four-term AG
from the State of Mississippi and
Mike Turpen, a former AG from the
State of Oklahoma. Moore, now head
of the Mike Moore Law Firm, LLC, is on the Advisory Council for PPD
and Mike Turpen is a partner with
Oklahoma-based Riggs, Abney, Neal,
Turpen, Orbison & Lewis, Inc., a provider law firm for PPD
since 1987. Both Moore and Turpen will discuss their personal
experience with PPD and the value of affordable legal services for
everyday legal problems.
The January 1 segment will also
feature PPD's Co-CEO and Chief Marketing Officer Mark Brown and a group of leading independent
associates for the company who will discuss the PPD business
opportunity. Independent associates who will offer their personal
success stories include: Dave Savula
of Dawsonville, Georgia;
Darnell Self, Upper Marlboro, Maryland; Brian Carruthers, Davidsonville, Maryland; and Mark Smith of Mission
Viejo, California.
"We believe the 'Pre-Paid Legal Services, Inc.: A Business for
Today' broadcast on Fox Business Network will provide a unique
opportunity to communicate our message directly to important
demographic segments of the population, while also offering a
high-profile presentation that can be utilized for business
development by thousands of PPD independent associates throughout
the U.S. and four provinces of Canada," said Harland
C. Stonecipher, PPD's Founder and Chairman of the Board.
PPD utilizes a direct selling business model to market its legal
service plans to individuals, employee groups and small business
owners throughout the PPD service market. In preparation for the
January 1 premiere, PPD has prepared
an advance promotional video that is being used by the independent
associates to generate interest in the broadcast and the use of
this program for business development purposes. The company
anticipates that thousands of business meetings and direct selling
opportunities will be held in conjunction with the program.
PPD Co-CEO Brown believes the "Business for Today" program will
help to bring the Pre-Paid Legal message, "Making a Living, While
Making a Difference" to new audiences who are looking for either a
part-time or a full-time business opportunity.
"Pre-Paid Legal Services is a one-of-a-kind company in the
direct selling industry. We offer a product that everyone needs –
access to affordable legal services – and the product is marketed
by independent associates who have the opportunity to develop a
successful business while helping others find answers to their
personal legal service needs," Brown said.
Fox Business News is a part of Fox News Network, LLC.
Headquartered in News Corporation's studios in midtown Manhattan, FBN also has established bureaus in
such key markets as Chicago,
Los Angeles, San Francisco (Silicon Valley), Washington, D.C. and London. Fox Business News is carried by
multiple cable operators, including Time Warner, Comcast, Charter
and Direct TV, as well as FOXBusiness.com.
About PPD -- We believe our products are one of a kind,
life events legal service plans. Our plans provide for legal
service benefits provided through a network of independent law
firms across the U.S. and Canada,
and include unlimited attorney consultation, will preparation,
traffic violation defense, automobile-related criminal charges
defense, letter writing, document preparation and review and a
general trial defense benefit. We have an identity theft
restoration product we think is also one of a kind due to the
combination of our identity theft restoration partner and our
provider law firms. More information about us and our products can
be found at our homepage at http://www.prepaidlegal.com.
Forward-Looking Statements -- Statements in this press
release, other than purely historical information, regarding our
future plans and objectives and expected operating results,
dividends and share repurchases and statements of the assumptions
underlying such statements, constitute forward-looking statements
within the meaning of Section 21E of the Securities Exchange Act of
1934. The forward-looking statements contained herein are based on
certain assumptions that may not be correct. They are subject to
risks and uncertainties incident to our business that could cause
actual results to differ materially from those described in the
forward-looking statements. These risks and uncertainties are
described in the reports and statements filed by us with the
Securities and Exchange Commission, including (among others) those
listed in our Form 10-K, Form 10-Q and Form 8-K, and include the
risks that our membership persistency or renewal rates may decline,
that we may not be able to continue to grow our memberships and
earnings, that we are dependent on the continued active
participation of our principal executive officer, that pending or
future litigation may have a material adverse effect on us if
resolved unfavorably to us, that we may have compromises of our
information security, that consumer purchases of discretionary
items may be impacted by a downturn in the economy, that we could
be adversely affected by regulatory developments, that competition
could adversely affect us, that we are substantially dependent on
our marketing force, that our stock price may be affected by short
sellers, that we have been unable to increase our employee group
membership sales, that our active premium in force is not
indicative of future revenue as a result of changes in active
memberships from cancellations and additional membership sales and
that we have repurchased more than half of our outstanding shares.
Please refer to pages 16 through 19 of our 2009 Form 10-K and pages
7 and 8 of our September 30, 2010
Form 10-Q for a more complete description of these risks. We
undertake no duty to update any of the forward-looking statements
in this release.
SOURCE Pre-Paid Legal Services, Inc.