LOS ANGELES, May 21, 2015 /PRNewswire/ -- Playboy
Enterprises, Inc. today announced the launch of Playboy NOW,
a new, non-nude mobile app that further bolsters the brand's highly
successful digital strategy. The free app, which can be found in
the Google Play store and in the iTunes App store, will provide
up-to-the-minute lifestyle content and allow users to engage with
the world of Playboy.
"The strong acceptance of Playboy's brand position in digital,
as exemplified by the high levels of engagement on Playboy.com,
Playmates.com and all of our social media channels, is a clear
indication that our digital strategy is working," said Scott Flanders, CEO, Playboy Enterprises. "We've
devoted considerable time and resources to create a unique, smart
and provocative experience on our mobile-optimized websites, which
users and advertisers are both enjoying and which the Playboy NOW
app brilliantly reflects."
At launch, Playboy NOW will give users the definitive fix via
"The Daily" – a daily briefing on the top five things users need to
know as selected by the editors of Playboy.com. For example, found
in today's The Daily are: 1) East Jesus is the Last Hippie Haven in
America, 2) What '8 Minutes' Got Wrong About Sex Workers, 3) We
Drank the World's 5 Weirdest Beers, 4) Spare Parts from the Playboy
Garage: Porsche 911 and 5) YouTuber Lauren Francesca Shows Us All
Her Personalities.
An on-the-go extension of its innovative men's lifestyle site,
Playboy.com, the app is everything users would expect from Playboy,
such as the latest in sex, politics, the arts and entertainment,
and pop culture; edgy humor; smoldering multi-media entertainment;
thought-provoking literary content; and, of course, beautiful
women.
App features include:
- The Daily, a curated list of the top five things users need to
know that day
- Food, drink and lifestyle tips from Playboy's trusted roster of
tastemakers
- Funny videos and photo galleries produced by Playboy
- Provocative interviews with the hottest celebrities
- Inside looks into Playboy's top parties, events and photo
shoots
- Sexy, non-nude videos and photos of Playmates, models and
celebrities
"Playboy NOW is a one-stop-shop for the busy man who wants to be
entertained, informed, amused and seduced. The app has a mix of
original content, as well as specially curated content from
Playboy.com, creating additional touch-points for our loyal users
who are interested in immersing themselves in Playboy and
generating compelling, integrated opportunities for advertisers to
harness," said Cory Jones, Senior
Vice President, Digital Content, Playboy Enterprises.
Currently, Playboy NOW includes Articles on how "Bad
Blood" is Taylor Swift's most badass
(and hottest) music video yet, President Barack Obama's entrance into the Twittersphere,
a compilation of the best celebrity Twitter reactions to the "Mad
Men" series finale, a list of top skivvies that will upgrade any
underwear drawer, and a visual guide to every Street Fighter
alliance and rivalry; Videos highlighting this month in
Playboy history, Gamer Next Door Amelia Talon getting virtual with
Unreal Engine at GDC 2015 and 2015 Playmate of the Year Dani
Mathers turning it up; Galleries with exclusive images of
Playmates at last week's Bar Fifty Three opening party and 50
throwback shots of Playmates from the 1950's.
Playboy is a renowned brand. Its smart, creative and provocative
ethos resonates with audiences and, as such, the brand enjoys 97
percent global unaided awareness. Playboy magazine, the Number One
men's lifestyle magazine, is the fundamental driver of the brand –
both the U.S. and the licensed foreign editions. The Company's
licensing and experiential arms are also pivotal in helping the
brand play a role in shaping the evolution of contemporary
culture.
Playboy has had proven success with its concerted effort to
reimagine its integrated media platforms in a way that articulates
the brand to an ever-growing digital audience. Last summer, the
Company expanded its digital team to lead the realignment of its
digital portfolio. It was soon followed by the launch of
Playmates.com, the brand's non-nude digital destination for fans
interested in learning more about the alluring women who've graced
the magazine's centerfolds.
In August 2014, Playboy.com was
relaunched as a men's general interest, safe-for-work site.
Playboy.com is much more than just the magazine on the web – it is
a dynamic, mobile optimized 24/7 portal brought to life as a
multi-media and broadband experience with videos, eye-catching
photo galleries, lifestyle content and essential articles for the
in-the-know man – unique to what's found in Playboy
magazine.
Playboy.com, which is the Company's marquee digital platform,
has been tremendously successful in terms of reach, unique visitors
and traffic, as well as generating advertiser engagement across
existing and new categories. Among the content that has resulted in
high visibility and buzz are pieces on catcalling women, sexy
Halloween costumes and secret celebrity tunnels leading to the
Playboy Mansion (April Fools!).
In addition to Playboy.com and Playmates.com, Playboy has a
large and deeply engaged social media audience base. The Company
has 28 million users across social media, which includes: Facebook,
Twitter, Instagram and YouTube. Playboy recently ranked 15 out of
the top 25 social U.S. brands for 2014, as measured by
Sharablee.
About Playboy Enterprises, Inc.
Playboy is one of the most recognized and popular consumer
brands in the world. Playboy Enterprises, Inc. is a media and
lifestyle company that markets the brand through a wide range of
media properties and licensing initiatives. The company publishes
Playboy magazine in the United
States and licenses foreign editions of Playboy
around the world; operates Playboy.com, a leading men's lifestyle
and entertainment site; and creates content for distribution via
television networks, websites, mobile platforms and radio. Through
licensing agreements, the Playboy brand appears on a wide range of
consumer products in more than 180 countries, as well as retail
stores and entertainment venues. For more information about Playboy
Enterprises, please visit www.PlayboyEnterprises.com.
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SOURCE Playboy Enterprises, Inc.