CHICAGO, Oct. 4, 2011 /PRNewswire/ -- Playboy Enterprises,
Inc. is pledging to donate 10 cents
to Susan G. Komen for the Cure® for
every new Twitter follower it receives during the month of October.
Each time a Twitter user follows Playboy at @playboy, the
company will make a 10 cents donation
to the Bunnies for the Cure Team – a group of more than 15
Playmates that will participate in the Race for the Cure in
Los Angeles on March 24, 2012. The team is comprised of
several Playboy Playmates, including: 2008 Playmate of the
Year Jayde Nicole, Miss November 2010
Shera Bechard, Miss January 2010
Jaime Edmondson, Miss February 2009
Jessica Burciaga, Miss August 2004
Pilar Lastra and Miss November 2011
Ciara Price.
In October, new followers will not only help boost Playboy's
charitable contribution to Susan G.
Komen for the Cure, they'll also gain access to exciting
opportunities and prizes. Select new Twitter followers will
be chosen at random in October to win free subscriptions, signed
photos, Playboy apparel, Playmate shout outs and more.
Playboy's Twitter feed provides all followers with an inside
look at the world of Playboy, including access to exclusive
content, photos and videos; connection to Playmates and Playboy
models; and a peek inside VIP Playboy events and parties.
Playboy is committed to the fight against breast cancer and
looks forward to working with fans to raise money for this
deserving cause. Playboy has long supported breast cancer
initiatives, including Breast Health International and Bosom
Buddies, a non-profit organization that educates and supports
families of breast cancer patients.
To follow Playboy on Twitter, visit http://twitter.com/playboy.
The Bunnies for the Cure initiative can be tracked by
following the hashtag #Bunnies4theCure, and more information can be
found at http://ply.by/Bunnies4theCure. Direct donations to
the Bunnies for the Cure Team can be made at
http://ply.by/Donate4theCure.
About Playboy Enterprises, Inc.
Playboy is one of the most recognized and popular consumer
brands in the world. Playboy Enterprises, Inc. is a media and
lifestyle company that markets the brand through a wide range of
media properties and licensing initiatives. The company publishes
Playboy magazine in the United
States and abroad and creates content for distribution via
television networks, websites, mobile platforms and radio. Through
licensing agreements, the Playboy brand appears on a wide range of
consumer products in more than 150 countries as well as retail
stores and entertainment venues.
SOURCE Playboy Enterprises, Inc.