LONDON, August 1, 2012 /PRNewswire/ --
Panasonic Kids School program
uses sport to encourage international friendship
Panasonic Corporation today announced the Panasonic Kids School
"Rope Jump" event at Park Live, the official live site of the
Olympic Park. The event happened twice on July 31 in partnership with the London Organising
Committee of the Olympic and Paralympic Games (LOCOG) during the
London 2012 Olympic Games
(London 2012). Six lucky primary
school students, aged between 10-12 years old, from Surrey were invited to join the celebration of
the Panasonic Kids School 'Rope Jump' event at the Olympic Park
alongside an audience of 10,000 people, whilst one of Britain's leading female athletes, Kelly
Sotherton, presented the winners with their medals.
(Photo:
http://photos.prnewswire.com/prnh/20120801/552250-a )
(Photo:
http://photos.prnewswire.com/prnh/20120801/552250-b )
"Rope Jump" is part of the Panasonic Kids School activities; a
variety of educational programs conducted worldwide which saw
460,000 children take part last year. Panasonic's unique skipping
sport requires more than ten people skipping together using a
skipping rope for three minutes. They compete for total points
during the three minutes based on the numbers of the jumps and
rotations made during the time.
The Japanese students demonstrated Rope Jump in front of 10,000
Olympic Games fans visiting the Olympic Park Live Site. The Park
Live stage is 'floating' on the river and has twin giant Panasonic
LED large screen display systems, each with a total display area of
133 square meters.
The winning team, "Asahi Jumping Infinity" from Asahi Elementary
School (Kanagawa, Japan), was
joined by "St. Lawrence Leapers" from the St. Lawrence Church of
England School (Surrey, UK), to
take part in the special one-day event. "Asahi Jumping Infinity" is
the winner of the 3rd World Rope Jump Championship,
coming out on top out of the 465 teams taking part from 11
countries globally: Brazil,
Canada, China, Czech
Republic, Germany,
India, Japan, the
Netherlands, the United
Kingdom, the United States
and Vietnam.
Takumi Kajisha, Senior Managing Executive Officer of Panasonic
said, "Panasonic is proud to support this initiative and help build
international friendship as well as get the chance to take part in
the London 2012 Olympic Games
through our 'Rope Jump' event. We strongly support LOCOG's Youth
Initiative as one of the legacies of London 2012 and appreciate their support and
commitment to making this event happen."
Bill Morris, Director of
Ceremonies, Education & Live Sites of LOCOG said, "Panasonic is
supporting the Olympic Park Live Site with its LED screens, as part
of its worldwide sponsorship of the London 2012 Olympic Games. The Rope Jump event
is part of the partnership and really supports our commitment to
inspiring the youth. There is no doubt that the Games will provide
a memorable experience for the children, spectators and the whole
community."
All media assets are available here:
Images
B-roll
Official Worldwide Olympic Partner
Panasonic is proud to support the Olympic movement-aimed at
promoting world peace through sports-as an Official Worldwide
Olympic Partner in the Audio and Video Equipment category for more
than 25 years since The Olympic Partner (TOP) Program commenced at
the Calgary Olympic Winter Games in 1988. Under the slogan of
"Sharing the Passion," Panasonic contributes to the success of the
Olympic Games through its technology. Panasonic renewed the
partnership with the International Olympic Committee through to the
2016 Olympic Games in Rio de
Janeiro.
About Kids School
With the concept slogan "When kids shine, so will our future",
Panasonic is committed to supporting the development of the next
generation by providing the opportunity for children to learn and
discover, that support the dreams and futures of children through
Internet as well as events held all over the world.
In addition to Rope Jump Competition, Panasonic also conducts a
variety of educational programs worldwide including the Eco Picture
Diary Contest, the Global Eco Learning Program, Hybrid Car Craft
Workshop, and KWN(Kid Witness News) hands-on video education
program under the umbrella scheme of "Panasonic Kids School" in
which over 460,000 children currently take part worldwide. In the
hopes of promoting the sound development of children and mutual
understanding among people around the world, Panasonic will
continue in its work to promote and expand these activities in the
future.
Please refer to the following site for details concerning the
Panasonic kids school.
https://pks.panasonic.co.jp/global/
About Panasonic
Panasonic Corporation is a worldwide leader in the development
and manufacture of electronic products in three business fields,
consumer, components & devices, and solutions. Based in
Osaka, Japan, the company recorded
consolidated net sales of 7.85 trillion
yen for the year ended March 31,
2012. Panasonic's stock is listed on the Tokyo, Osaka,
Nagoya and New York (NYSE:PC) Stock Exchanges. The
company has the vision of becoming the No. 1 Green Innovation
Company in the Electronics Industry by the 100th year of its
founding in 2018. For more information on Panasonic, its brand and
commitment to sustainability, visit the company's website at
http://panasonic.net/.
Press contacts:
Edelman PR Agency
Phone: +44(0)7870167865
/ Edward_Norbury@jcpr.com
Jane Hinton
Phone: +44(0)1344-853551
Jane.hinton@eu.panasonic.com
Sara Barrett
Phone: +44(0)1344-476536
sara.barrett@eu.panasonic.com