Monaco Coach Corporation Teams Up With Cracker Barrel Old Country Store(R) for the Greatest Family Road Trip(TM) Game
June 03 2008 - 6:00AM
Marketwired
COBURG, OR , one of the nation's leading manufacturers of
recreational vehicles, is participating in an innovative promotion
with Cracker Barrel Old Country Store� (NASDAQ: CBRL).
Cracker Barrel customers will have a chance to win more than
$1,000,000 in prizes. According to the rules of the promotion, one
lucky guest who collects all of the winning license plate game
pieces will win the grand prize -- a new Monaco 2008 Cayman XL
Class A diesel motorhome.
"We believe the Greatest Family Road Trip(TM) Giveaway
partnership between Monaco Coach Corporation and Cracker Barrel is
a perfect fit for families right now as the summer recreational
season kicks into full swing. Our two companies share many of the
same values, including friendly, high quality service and superior
customer satisfaction," said Mike Snell, Monaco Coach Corporation's
Vice President of Sales and Marketing.
"Cracker Barrel has been a long time supporter of the enjoyable
RVing lifestyle by offering abundant, convenient RV parking at many
of their restaurants which are located close to major Interstate
highway intersections, providing easy on/off highway access. We
hope this unique Promotion targeted at America's traveling families
will bring home the freedom, flexibility, and fun of vacationing in
a motorhome."
Cracker Barrel, a popular restaurant concept that also offers
unique gifts and other goods for sale in its attached retail
stores, appeals to multi-generational families and attracts a large
number of travelers.
"According to our survey results, this summer, despite the
increasing gas prices, 70 percent of Cracker Barrel guests said
they are planning to travel as much or more than usual," said Peter
Keiser, VP Marketing for Cracker Barrel.
The Greatest Family Road Trip(TM) Giveaway promotion will run
from Memorial Day, May 26, 2008, to July 28, 2008. Visitors to
Cracker Barrel's 576 locations in 41 states will have an
opportunity to play the Greatest Family Road Trip(TM) Game, and one
winner will be awarded the grand prize, a 2008 Monaco Cayman XL
motorhome.
The 2008 Monaco Cayman XL is a luxurious diesel motorhome,
equipped with a Cummins 340 engine and packed with numerous
amenities including multiple flat screen LCD televisions, a
three-camera rear-vision system, stainless steel kitchen
appliances, and multiple slide-outs which expand living areas to
increase the comfort and livability of the motorhome. Monaco Coach
provides a 90-second video tour of the 2008 Cayman at
www.monacocoach.com.
About Monaco Coach Corporation
Monaco Coach Corporation, a leading national manufacturer of
motorized and towable recreational vehicles, is ranked as the
number one producer of diesel-powered motorhomes. Dedicated to
quality and service, Monaco Coach is a leader in innovative RVs
designed to meet the needs of a broad range of customers with
varied interests and offers products that appeal to RVers across
generations.
Headquartered in Coburg, Oregon, with substantial manufacturing
facilities in Indiana, Monaco Coach employs approximately 4,300
people. The Company offers a variety of RVs, from entry level
priced towables to custom-made luxury models under the Monaco,
Holiday Rambler, Safari, Beaver, McKenzie, R-Vision and Dodge brand
names. The Company maintains RV service centers in Harrisburg,
Oregon, Elkhart, Indiana and Wildwood, Florida and operates
motorhome only resorts in California, Florida and Nevada.
Monaco Coach Corporation trades on the New York Stock Exchange
under the symbol "MNC," and the Company is included in the S&P
Small-Cap 600 stock index. For additional information about Monaco
Coach Corporation, please visit http://www.monaco-online.com/ or
http://www.trail-lite.com/.
About Cracker Barrel
Cracker Barrel Old Country Store� restaurants provide a friendly
home-away-from-home in its old country store and restaurant. Guests
are cared for like family while relaxing and enjoying real
home-style food and shopping that's surprisingly unique, genuinely
fun and reminiscent of America's country heritage...all at a fair
price. The restaurant serves up delicious, home-style country food
such as meatloaf and homemade chicken n' dumplins as well as its
signature biscuits using an old family recipe. The authentic old
country retail store is fun to shop and offers unique gifts and
self-indulgences.
Cracker Barrel Old Country Store, Inc. is a wholly owned
subsidiary of the publicly held CBRL Group, Inc. (NASDAQ: CBRL).
Cracker Barrel was established in 1969 in Lebanon, Tenn. Cracker
Barrel Old Country Store, Inc. operates 576 company owned locations
in 41 states. Every Cracker Barrel unit is open seven days a week
with hours Sunday through Thursday, 6 a.m. - 10 p.m., and Friday
and Saturday, 6 a.m. - 11 p.m. For more information, visit
crackerbarrel.com.
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Contact: Jade R. Vira Monaco Coach Corporation 574-862-7737
Email Contact www.monaco-online.com
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