Macy’s Celebrates Hispanic Heritage Month
September 11 2014 - 12:00PM
Business Wire
Macy’s brings together Jasmine Villegas, Julie
Sariñana and Kika Rocha at seven stores nationwide for inspiring
discussions on culture and fashion influence
This fall, in celebration of Hispanic Heritage Month,
Macy’s (NYSE:M) honors Latin-American women Jasmine Villegas,
Julie Sariñana and Kika Rocha, who have each influenced and shaped
American popular culture via their fashion, beauty and lifestyle
expertise. With exciting special events across the country, Macy’s
is set to commemorate these three influential Latinas through live
candid conversations that will inspire customers to embrace their
style heritage.
"Macy’s recognizes and values the contributions Latinos have
made to our nation, not only in fashion, but also in beauty and
every aspect of American popular culture. We look forward to
celebrating these achievements with our Hispanic Heritage Month
events from coast-to-coast," said Dineen Garcia, Macy’s vice
president of Diversity Strategies.
Jasmine Villegas, the multi-talented actress and singer who has
amassed a huge following, recently signed with Interscope Records.
In 2012 she was listed as the No. 3 Most Powerful Woman on Twitter
and No. 1 Top Twitter User in Los Angeles by TweetGrader.com.
Villegas most recently released her latest single “That’s Me Right
There,” which features Kendrick Lamar and has plans to release an
EP in the fall, followed by her full-length major label debut in
early 2015.
Julie Sariñana founded the blog Sincerely Jules in February 2009
as a creative outlet to express her thoughts, inspirations, style
and love of everything cool. Sariñana chronicles her daily style,
travels and life and continues to inspire and motivate her readers,
one outfit at a time.
Kika Rocha, former People en Español fashion director, knows a
thing or two about passion and following dreams. Fluent in four
languages, Rocha encourages women to look their best and discover
new secrets while sharing the next “it” trend with her 1 million
readers on social media and her blog De Tacones Y Mas. She is
currently a red carpet fashion host at Telemundo and has a weekly
beauty segment on Telemundo’s national morning show “Un Nuevo
Dia.”
Macy’s Hispanic Heritage Month events will take place at stores
across the country including Bronx, NY; Wheaton, MD; Chicago;
Miami; Santa Clara, CA; San Diego and San Antonio. Customers will
have the opportunity to be part of a casual conversation with the
three Latina influencers, who will speak on cultural heritage and
the role it has played in their lifestyles. Villegas will also
perform her latest single, set to be released later this year.
Customers can shop Macy’s specially-styled closet with fashions
inspired by Villegas, Sariñana and Rocha as well as have the
opportunity to meet the three influencers and take a photo with
them in the Macy’s photo booth.
Fans will also receive a copy of Jasmine V’s song “That’s Me
Right There” which features Kendrick Lamar and their very own
Macy’s swag bag with any purchase of $25 or more during the event,
while supplies last.
Macy’s Hispanic Heritage Month events will take place at the
following locations:
Event CelebrationsMacy’s Bay Plaza
– Bronx, NY – Friday, Sept. 19 at 6:30 p.m.Macy’s Wheaton –
Wheaton, MD – Saturday, Sept. 20 at 2 p.m.Macy’s State Street –
Chicago – Thursday, Sept. 25 at 5:30 p.m.Macy’s Dadeland – Miami –
Saturday, Sept. 27 3 p.m.Macy’s Valley Fair – Santa Clara, CA –
Thursday, Oct. 2 at 6 p.m.Macy’s Fashion Valley – San Diego –
Saturday, Oct. 4 at 2 p.m.Macy’s North Star – San Antonio –
Saturday, Oct. 11 at 2 p.m.
For complete details on Macy’s Hispanic Heritage Month Events,
please visit www.macys.com/celebrate.
About Macy’s
Macy's, the largest retail brand of Macy's, Inc., delivers
fashion and affordable luxury to customers at approximately 800
locations in 45 states, the District of Columbia, Puerto Rico and
Guam, as well as to customers in the U.S. and more than 100
international destinations through its leading online store at
macys.com. Via its stores, e-commerce site, mobile and social
platforms, Macy's offers distinctive assortments including the most
desired family of exclusive and fashion brands for him, her and
home. Macy's is known for such epic events as Macy's 4th of July
Fireworks® and the Macy's Thanksgiving Day Parade®, as well as
spectacular fashion shows, culinary events, flower shows and
celebrity appearances. Macy's flagship stores -- including Herald
Square in New York City, Union Square in San Francisco, State
Street in Chicago, Dadeland in Miami and South Coast Plaza in
southern California -- are known internationally and leading
destinations for visitors. Building on a more than 150-year
tradition, and with the collective support of customers, employees
and Macy's Foundation, Macy's helps strengthen communities by
supporting local and national charities giving more than $70
million each year to help make a difference in the lives of our
customers.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20140911005654/en/
Macy's, Inc.Martha Gil de Montes,
626-737-6455Martha.Gildemontes@macys.comorKelley Tarzian,
415-393-3248Kelley.C.Tarzian@macys.com
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