NEW YORK, May 17, 2018 /PRNewswire/ -- Meredith
Corporation (NYSE:MDP) unveiled the new look, name and direction of
its in-house television production company, which will now be known
as Four M Studios.
Four M Studios, formerly known as
Time Inc. Productions, will have access to one of the largest
portfolios of iconic media brands from which to draw inspiration
for original long-form television formats. Additionally, the
production company will continue to create shows independent of any
Meredith brand, as it recently did with its show "Home." The new
name and logo for Four M Studios is
inspired by Meredith's logo of four interlocked "M's."
Four M Studios will maintain the
ability to promote any of its shows – whether tied to an in-house
brand or not - across the vast Meredith portfolio, which includes
an unrivaled footprint in food, home, entertainment and lifestyle
brands.
"We evolved quickly and successfully in just over two years by
leveraging our trusted iconic brands, promotional scale and
super-serving creative worlds that consumers and networks are drawn
to," said Bruce Gersh, President of
PEOPLE, Entertainment Weekly and PEOPLE en Espanol, and Head of
Four M Studios. "We develop and
produce award winning, high quality, compelling long-form
television content. Four M Studios
has partnered with some of the best storytellers and is primed to
continue to capitalize on this momentum."
Since its inception, Four M
Studios projects have been bought by networks including ABC,
A&E, Apple Worldwide Video, Paramount Network, Investigation
Discovery and Netflix. Early successes have evolved into deeper
relationships and opportunities with networks, such as "The Story
of the Royals," which is currently in production for ABC following
last summer's "The Story of Diana," which saw a nine-year ratings
high in the timeslot for the network. Investigation Discovery
recently announced the expansion of the "PEOPLE Magazine
Investigates" franchise with two new series, "PEOPLE Magazine
Investigates: Cults" and "PEOPLE Magazine Investigates: Crimes of
Fashion."
Time Inc. Productions was formally established in 2016 so the
company could keep more creative control of their own stories as
they evolved from print to long-form content for screens.
Four M Studios will continue to
distribute its content through its international distribution
arm.
ABOUT MEREDITH CORPORATION
Meredith Corporation (NYSE:MDP)
(www.meredith.com) has been committed to
service journalism for 115 years. Today, Meredith uses
multiple distribution platforms — including broadcast television,
print, digital, mobile and video — to provide consumers with
content they desire and to deliver the messages of its advertising
and marketing partners.
Meredith's National Media Group reaches nearly 175 million
unduplicated American consumers every month, including 80 percent
of U.S. millennial women. Meredith is a leader in
creating content across media platforms and life stages in key
consumer interest areas, such as celebrity, food, lifestyle, home,
parenting, beauty and fashion. Meredith also
features robust brand licensing activities, including more than
3,000 SKUs of branded products at 4,000 Walmart stores across the
U.S., and The Foundry, the company's state-of-the-art creative lab
and content studio. Meredith's Local Media Group includes 17
television stations reaching more than 11 percent of U.S.
households.
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SOURCE Meredith Corporation