David's Bridal Launches Spanish Language Web Site
July 26 2005 - 7:49PM
PR Newswire (US)
David's Bridal Launches Spanish Language Web Site Bridal Authority
Undertakes a Range of Efforts to Serve Hispanic Women CONSHOHOCKEN,
Pa., July 26 /PRNewswire/ -- Underscoring its commitment to
providing Latina brides-to-be with fashion-forward dresses at
affordable prices, David's Bridal -- the only national bridal
retailer -- today announced its new Spanish language web site:
http://www.davidsbridal.com/espanol . The launch of the site is a
key component of the company's plan to enhance the bridal and
special occasion shopping experience for Hispanic women. "David's
Bridal recognizes that the Hispanic customer represents an
important and rapidly growing segment of the bridal market," said
Robert D. Huth, President and CEO of David's Bridal. "These
fashion-conscious young women are on the cutting edge of trends and
come to us for wedding and bridesmaid dresses, as well as
Quinceanera gowns. Our new Spanish language site and other
marketing efforts are designed to keep these valued customers and
their family members informed about our dresses and accessories for
all their special occasion needs." The new David's Bridal Spanish
language web site features: * Bi-lingual registration where brides
can elect to receive information in either Spanish or English, as
well as a bi-lingual appointment request form * Information on
styles popular with Latinas for weddings and other special
occasions * Quinceanera dresses and accessories * Store locator by
zip code Future plans include an Estorias de Boda (Wedding Stories)
section featuring "real brides" who submit photos and memories of
their wedding day. Quinceanera: Celebrating the Transition into
Womanhood The new davidsbridal.com/espanol site features dresses
and accessories appropriate for Quinceanera, the Hispanic cultural
and religious celebration of a 15-year-old girl's transition into
womanhood. Festivities surrounding the celebration include food,
music, and a dance performed by the Quinceanera, who traditionally
wears a white or pastel gown. In addition, there is frequently a
shoe exchange ritual with the girl's father, where he removes his
daughter's flat/low-heeled shoes and replaces them with high-heeled
shoes. Many Quinceaneras request transparent shoes for this
tradition. Her court of damas (young women) is dressed similarly to
bridesmaids, and chambelanes (young men) often wear tuxedos.
David's Bridal Quinceanera dresses start at $299 and a wide
assortment of high-heeled shoes, including the transparent Nina
shoe with a beautiful satin bow, start at approximately $48. Bridal
and Special Occasion Wear By expanding its selection with a
constant stream of new styles and partnering with renowned fashion
designers, such as Oleg Cassini, David's Bridal offers an
unparalleled assortment of wedding and special occasion attire to
satisfy every style preference. From romantic looks that evoke a
timeless elegance to fashion-forward selections showcasing the
latest trends, David's Bridal creates bridal gowns and special
occasion dresses that embrace superior standards of fabric, quality
construction, fit and embellishment. About David's Bridal: With
more than 50 years of bridal experience, David's Bridal understands
the importance of providing brides-to-be with a vast selection of
exquisitely crafted dresses, available at affordable prices. Today,
with more than 240 locations nationwide, David's Bridal continues
to expand its retail store locations, while maintaining its
philosophy of beauty, elegance and quality. To locate a store
nearby, consumers can call 1-800-480-BRIDE or visit
http://www.davidsbridal.com/ . David's Bridal is a business of The
May Department Stores Company. (NYSE:MAY). DATASOURCE: David's
Bridal CONTACT: Lauren Diffendal, +1-212-598-4400, ext. 169, , or
Jamie Grayson, +1-212-598-4400, ext. 114, , both of LIPPE TAYLOR,
for David's Bridal Web site: http://www.davidsbridal.com/espanol
http://www.davidsbridal.com/
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