In First-Ever Partnership, Two Iconic Brands Come Together to Celebrate the Holiday Season With the Creation of the “Toy So...
October 23 2019 - 10:00AM
Pepperidge Farm, the #1 premium holiday cookie brand, and the
Christmas Spectacular Starring the Radio City Rockettes, presented
by Chase, announced today Pepperidge Farm as Official Cookie
Partner of the Christmas Spectacular. This first-time partnership
will bring together two iconic brands in celebration of the magic
of the holidays and will include the creation and sale of the new
“Toy Soldier” cookie, inspired by the production’s iconic Rockette
number, “Parade of the Wooden Soldiers.” Starting in late October
and for a limited time only, Pepperidge Farm “Toy Soldier” cookies
will be available at all major grocers nationwide. The cookies will
also be available for purchase at Radio City Music Hall during this
year’s Christmas Spectacular for a limited time. Additionally, each
bag of cookies comes with special ticket offer on select
performances of the 2019 Christmas Spectacular production.
“We are thrilled to join forces with Pepperidge
Farm and bring together two iconic brands that are both deeply
rooted in creating holiday memories,” said Jessica Tuttle, Senior
Vice President, Productions Business Operations, The Madison Square
Garden Company. “Through the creation of the Pepperidge Farm ‘Toy
Soldier’ cookie, we are able to share in a unique way the beloved
‘Parade of the Wooden Soldiers’ number, which has been performed in
the Christmas Spectacular since 1933, with consumers nationwide.
Now, families can have a piece of the Christmas Spectacular be a
part of their holiday cookie traditions.”
Adorned with the classic image of a saluting toy soldier like
those in the “Parade of the Wooden Soldiers” number, this spiced
shortbread cookie features the perfect blend of cinnamon and brown
sugar, satisfying any holiday craving. Not to mention, the cookies
are baked with no artificial flavors or preservatives (just one
more reason why they’re so good). The “Toy Solider” cookie offers a
simple cutout shape, perfect for decorating at home with icing for
a quick yet festive gift, activity, or sweet treat, creating
lasting holiday memories.
“During the holidays, 1 in 5 shoppers buy and decorate
store-bought cookies,” said Janda Lukin, Campbell Snacks Chief
Marketing Officer. “This inspired our bakers to craft the
limited-edition Pepperidge Farm Toy Soldier cookie in partnership
with the Christmas Spectacular Starring the Radio City Rockettes.
Our cookies are made with real cinnamon and brown sugar and feature
a ready-to-decorate holiday design.”
Decorating the new Toy Soldier cookie? Tag @PepperidgeFarm and
@TheRockettes on Instagram and use #PepperidgeFarmToySoldier to
show Pepperidge Farm how you’re making the holidays a little more
festive this season!
The new “Toy Solider” cookie joins the Pepperidge Farm Holiday
Cookie Collection which includes fan favorites adorned in
limited-edition holiday packaging like Candy Cane Milano, Mint
Brussels, Chessmen, Linzer, Chocolate Fudge Pirouette, Classic
Collection and Farmhouse Thin & Crispy Cookies.
State of the Busiest Baking Season of the
Year
As the busiest baking season of the year at Pepperidge Farm, the
company has its finger on the pulse of cookie lovers everywhere.
According to Campbell Snack’s 2017 Holiday Research Study, roughly
half of consumers will be serving store-bought premium cookies at
Thanksgiving and Christmas this year.
- Cookies are the #1 food item gifted during the holidays
- More than 1 in 5 shoppers plan to decorate premade cookies
instead of baking a batch themselves
- More than 1 in 3 shoppers will decorate store-bought cookies
and give them as gifts for the holiday season
For more information on all things Pepperidge Farm, visit
https://www.pepperidgefarm.com/.
For more information on the Christmas Spectacular Starring the
Radio City Rockettes®, running November 8, 2019 through January 5,
2020 at Radio City Music Hall® visit
www.rockettes.com/christmas.
About Pepperidge Farm
Pepperidge Farm, Incorporated, is a leading provider of premium
quality snacks, fresh bakery products, and frozen foods, founded in
1937. Celebrating 80 years in 2017, Pepperidge Farm bakes nearly
100 different snacks including 29 varieties of Goldfish crackers
and 65 varieties of cookies. The snacking portfolio includes iconic
Goldfish crackers, Milano cookies, and Pepperidge Farm Farmhouse
Thin & Crispy cookies. Pepperidge Farm bakes more than 50
varieties of fresh baked breads including Pepperidge Farm Swirl,
Farmhouse and Whole Grain and frozen Puff Pastry, Layer Cakes and
Garlic Bread. Founded by Margaret Rudkin, an entrepreneurial
homemaker who began baking fresh, wholesome bread for her
allergy-afflicted son, Pepperidge Farm is now in approximately ¾ of
homes nationwide. For more information, visit
www.pepperidgefarm.com or follow Pepperidge Farm on Facebook and
Twitter.
About The Madison Square Garden Company
The Madison Square Garden Company (MSG) is a world leader in
live sports and entertainment experiences. The company presents or
hosts a broad array of premier events in its diverse collection of
iconic venues: New York’s Madison Square Garden, Hulu Theater at
Madison Square Garden, Radio City Music Hall and Beacon Theatre;
the Forum in Inglewood, CA; and The Chicago Theatre. Other MSG
properties include legendary sports franchises: the New York Knicks
(NBA) and the New York Rangers (NHL); two development league teams
– the Westchester Knicks (NBAGL) and the Hartford Wolf Pack (AHL);
and esports teams through Counter Logic Gaming, a leading North
American esports organization, and Knicks Gaming, MSG’s NBA 2K
League franchise. In addition, the Company features the popular
original production – the Christmas Spectacular Starring the Radio
City Rockettes – and through Boston Calling Events, produces New
England’s preeminent Boston Calling Music Festival. Also, under the
MSG umbrella is TAO Group, a world-class hospitality group with
globally-recognized entertainment dining and nightlife brands: Tao,
Marquee, Lavo, Avenue, Beauty & Essex and Vandal. More
information is available at
www.themadisonsquaregardencompany.com
Contact: Nirmala Singh | Zeno
GroupNirmala.Singh@zenogroup.com
Melissa Gunderson | The Madison Square Garden
Companymelissa.gunderson@msg.com
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