NEW YORK, June 18, 2012 /PRNewswire/ -- Following J.Crew's
global launch to over 100 countries, the iconic American brand
unveils an online experience to further engage with international
customers. The US retailer enlisted award-winning fashion
photographers and bloggers, Garance
Dore and Scott Schuman, to
travel the globe - from Madrid to
Hong Kong, Berlin to Tokyo and Milan to London - capturing J.Crew's quality and design
through 10 international tastemakers and how they wear J.Crew
making each item distinctly their own. The web feature, "Hello,
World!" is photographed, filmed and narrated by Schuman and
Dore.
(Photo: http://photos.prnewswire.com/prnh/20120618/NY26371)
"Scott and Garance have had an incredible impact on style and
fashion inspiring people everywhere. We couldn't think
of better storytellers to capture the way the world is
wearing J.Crew." – Jenna Lyons,
President & Creative Director.
The first of the two-part feature will launch exclusively at
www.jcrew.com/HelloWorld on June 15th
and include: Hilary Tsui,
style blogger and owner of the well-known Hong Kong boutique, Liger; TK Mak,
founder of Hong Kong-based
trendsetting pop culture magazine, Milk; photographer and
fashion blogger, Berta Bernad
of Madrid; Berlin's Sven
Schumann, founder of online interview magazine, The
Talks; and Popeye Magazine's Editor-in-Chief,
Takahiro Kinoshita of
Tokyo. Beginning in July, the
second installment will unveil the photo diaries and video
portraits of 5 additional stylish influencers from Paris, Milan,
London and Sydney.
The feature will also include an invitation for customers
outside of North America to become
J.Crew Insiders. Insiders will receive
various VIP member benefits including complimentary expedited
shipping through the end of the year, priority access to J.Crew's
team of International personal shoppers as well as duty free
shopping through August 31st.
To learn more and achieve Insider status, simply
provide your email at
www.jcrew.com/HelloWorld.
About J.Crew
Since 1983, J.Crew has established itself as a retail pioneer
with its catalog, which has become an official style guide for
many, and the introduction of innovative and successful retail
concepts both on and offline. J.Crew has gained international
attention through its dedication to quality, timeless design and
world-class customer service. From its partnerships with the finest
European mills and fabric houses to its renowned Italian cashmere
and impeccably tailored Ludlow suiting, the company has built a
loyal following all over the world. The next phase in the company's
expansion plans will include opening specialty stores in select
markets in Europe and Asia over the next several years. J.Crew
Group, Inc. is an internationally recognized multichannel retailer
of women's, men's and children's apparel, shoes and accessories. As
of June 7, 2012, the company operates
277 retail stores: including 227 J.Crew stores, 8 crewcuts
stores and 3 J.Crew stores in Canada, 39 Madewell stores, the J. Crew
catalog business and jcrew.com as well as 96 Factory outlet
stores. For more information, see www.jcrew.com.
SOURCE J.Crew