JCPenney Adds Volume To Its Stores By Transforming More Salons To The Salon By InStyle
April 10 2017 - 7:30AM
Online Booking
System Provides Salon Clients with Scheduling Convenience
Company Seeks to
Attract 4,000 Seasoned Stylists with New Compensation
Package
PLANO, Texas -
(April 10, 2017) - JCPenney [NYSE: JCP] today announced that 50
additional salon locations are rebranding to The Salon By InStyle®
this year, as the Company continues its dynamic reinvention of over
750 salons across the country. The elevated concept reveals a
contemporary and cutting-edge environment that appeals to new and
younger customers, while strengthening loyalty among existing
clients. The Company has also rolled out online scheduling at
JCPenney.com, and will be enticing nearly 4,000 skilled stylists to
join its ranks by introducing an industry-leading compensation
package that offers higher commissions, better schedule flexibility
and greater career advancement.
"Providing customers with a
compelling head-to-toe beauty solution is an important
differentiator and growth strategy for JCPenney. It gives shoppers
more reasons to visit a store and the personal, interactive
experience inspires them to spend considerably more than the
average customer," said John Tighe, chief merchant for JCPenney.
"By making the necessary investments in our salon operations and
stylists, we can successfully leverage the brand recognition of
InStyle to continue gaining market share and create a best-in-class
shopping destination."
These JCPenney full service salons
will soon undergo renovations and debut this summer under The Salon
by InStyle contemporary aesthetic. Key design elements include
updated graphics, trend photography, accent lighting, modern
fixtures and sleek furniture that add a level of energy and
excitement. Each salon provides an array of services designed to
meet the needs of its local community, including haircuts, color,
signature blowouts, hair treatments, extensions and natural
styling. In addition to the elevated service areas, the Salon by
InStyle features a revitalized retail space for showcasing prestige
salon products, tools and accessories from Matrix®, Paul Mitchell®,
CHI®, Redken®, Mizani® and more.
Click, Book and
Buy
As an added convenience, JCPenney has introduced online booking to
JCPenney.com and the JCPenney mobile app. The new feature allows
clients to view salon services by location, schedule appointments
and discover the latest seasonal hair trends prior to meeting with
a stylist. Clients can also shop an expansive online offering of
nearly 3,000 salon products, including shampoos, conditioners,
styling treatments and hair tools available for home shipping or
free same-day pick up in stores. Salon products is a leading
category for JCPenney.com orders picked up in a store, affirming
that salon is a meaningful part of a strategic omnichannel
experience that translates into increased store traffic and higher
overall sales.
Attracting Shear
Talent
JCPenney salon stylists are recognized throughout the industry for
their expert approach to cut, color and style. To ensure the
Company continues to attract the best talent, JCPenney has launched
a competitive compensation program for experienced stylists with an
established client base. The new initiative is designed to recruit
the industry's leading stylists by offering some of the highest
commissions of any salon chain. There are no booth rental fees and
stylists have the flexibility of setting their own hours and
pricing.
Under the new program, there are
greater opportunities for advancement to positions of master
stylist, artistic lead designer or salon manager. Eligible salon
associates may also enjoy Company perks such as paid artistic
training, full-time health benefits, paid time off and 401k
eligibility.
In addition to hair stylists,
JCPenney is seeking skin estheticians, nail technicians, massage
therapists, salon managers and educators who possess leadership
skills and an entrepreneurial spirit. The Company has over 10,000
salon associates and is hiring 4,000 more as The Salon by InStyle
is introduced to more markets. Stylists may visit a local JCPenney
salon or visit jcpcareers.com for more information.
Beauty
Unity
JCPenney is one of the only retailers that offers salon, beauty and
fashion all in one store. Throughout its 10-year partnership with
Sephora, JCPenney customers have access to amazing beauty brands,
unbiased advice and on-trend complimentary beauty services. To
create a greater synergistic shopping experience for customers,
Sephora inside JCPenney has added new haircare offerings to its
beauty selection. Shoppers will find brands such as Living Proof®,
DryBar® and Bumble and bumble(TM) at local Sephora inside JCPenney
locations starting this month, as well as JCPenney.com. The Salon
by InStyle and Sephora inside JCPenney, combined with fashionable
apparel, accessories and footwear, give customers a unique shopping
experience at an exceptional value.
JCPenney Media
Relations:
972-431-3400
or jcpnews@jcp.com
Follow @jcpnews on Twitter for the latest announcements, images and
company information.
About JCPenney:
J. C. Penney Company, Inc. (NYSE:JCP), one of the nation's largest
apparel and home furnishings retailers, is on a mission to ensure
every customer's shopping experience is worth her time, money and
effort. Whether shopping jcp.com or visiting one of over 1,000
store locations across the United States and Puerto Rico, she will
discover a broad assortment of products from a leading portfolio of
private, exclusive and national brands. Supporting this value
proposition is the warrior spirit of over 100,000 JCPenney
associates worldwide, who are focused on the Company's three
strategic priorities of strengthening private brands, becoming a
world-class omnichannel retailer and increasing revenue per
customer. For additional information, please visit jcp.com.
###
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Source: J. C. Penney Company, Inc. via Globenewswire
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